What’s your goal with your video?
Do you want to BRAND yourself or your law firm?
Do you want to generate publicity?
Do you want to be seen as an expert?
Do you want to use it to drive potential clients to you now?
If you don’t have a strategy, you might as well not bother creating video.
My favorite technique is to use these great educational videos as a direct response mechanism.
I want a viewer to take action NOW.
I need to be able to track the effectiveness of each video.
Did my video generate views?
Did my video generate calls?
Did my video generate valid cases?
Did my video generate profit from a valid case?
That’s my strategy.
One of the best ways to get a viewer to call is to engage them.
It’s to get into the viewer’s mind about what’s going on with them now.
It’s about understanding what troubles them.
Here are 3 simple ways to engage your viewer with your legal marketing video:
- Ask a question.
- Ask another question.
- Tell the viewer what to do if they need answers to their questions.
You should know that this doesn’t guarantee anything.
Nor does it guarantee a caller will have a valid case.
But once you start asking questions, it gets a viewer involved in your content.
They begin to think about the question and are no longer a passive viewer.
That gives a viewer reason to pause.
It gives your viewer the opportunity to think about your question.
The more engaged your viewer is with your content, the more interested they are to learn the answer.
The more likely they are to send you a question or comment.
That simple little step can lead to a full-blown conversation about what happened to them.
That micro-involvement can generate a call that needs to be filtered.
If you’d like to learn how I have used this strategy to generate valid calls and cases that resulted in confirmed settlements of $8.8 million since 2007, I invite you to call me. Let’s see if what I have to offer is a perfect match for you and your video marketing goals.
You can reach me at 516-487-8207 or by email… Gerry@LawyersVideoStudio.com.