In the “old days” the answer would have been to host the videos yourself. However, since YouTube is the dominant player online today the answer is that it is perfectly acceptable to upload to YouTube and then to embed a video on your website and blog.

There are many other video sharing sites online. The problem is that they are not all connected to the largest search engine in the world. It’s important to remember that Google is the largest search engine in the world. Want to know what the second largest search engine is? It’s YouTube. In addition to YouTube I would highly recommend uploading your videos directly to Facebook.

In 2006, when YouTube was in its infancy if you put up a handful of videos and someone was searching for you, you would likely get found pretty easily. Today, if you upload one or two videos you would pretty much guarantee that your videos would never be found. That’s because hundreds of hours of video content are uploaded each minute. YouTube and Google reward you for consistently putting up fresh new video content. That means you need to create video on an ongoing consistent basis. That will help you create a following of people who (1) look forward to getting your videos, (2) comment on them, (3) begin discussions about them, (4) like them, (5) share them and (6) embed them on their own websites. When you create consistent new fresh educational video content, the search engines will reward you over time for doing that. You’re actually providing a great service to your clients and consumers by putting out great new video content each day, week, month; as often as you can.

The answer is as often as you possibly can. When I first started creating video back in 2006 I would upload video once a month. As I became more and more proficient that became more frequent. Now I upload video every day. I currently have over 1200 videos to market my solo law firm in one of the most competitive legal markets in the country. I receive calls and emails every day from people who have watched my educational videos to ask me for more information. I’ve also had the privilege of creating over 3000 videos to help lawyers across the country market their law firms.