YouTube Trumps My Own Website

Gerry Oginski, NY Medical Malpractice & Personal Injury Trial Lawyer

Gerry Oginski, NY Medical Malpractice & Personal Injury Trial Lawyer

I did a search for my own name using a stealth-mode browser without being signed in to  anything. What I found was remarkable.

YouTube came in at #1 in the search results. It also showed the number of people in my Google+ circles at more than 2100. Coming in at #2 was my own website, Oginski-Law.com. Next was LinkedIn. Then Twitter. Then Facebook.

Let’s recap.

YouTube, Oginski-Law.com, LinkedIn, Twitter then Facebook.

In case you didn’t know, YouTube is owned by Google. The fact that LinkedIn comes in directly behind my own website is fascinating and telling. Above FB. Above Twitter. That tells me I need to pay more attention to LinkedIn.

Fact is, I do very little on LinkedIn. I have a full profile and post my updates and share my videos there, but not much else.

What is more remarkable is that YouTube has more ‘relevance’ according to Google when I search for my own name than my own website.

In the early days of the internet when I first heard people would “Google” their own name, I thought it was pathetic. “Why would anyone want to ‘Google’ themselves?” Lawyers directories would have the most relevance and come up on top. Not now.

Here I am years later, routinely Googling my name just to see how the search engines evaluate social media. What have we come to?

For years, my website outranked my social media profiles when I did a search. Now YouTube has overtaken my site. Hmm. Interesting.

BTW, it is critically important that when doing a google search that you not be logged into your Google or YouTube account. If you are, those search engines will return searches based on your location and prior search history. That means your search results will be skewed and not accurately reflect what others will find when they do a similar search.

With over 990 videos on YouTube, I can understand why YouTube is ranked above my website. I have a challenge for you. Go to Google right now and type in “Gerry Oginski” and see what comes up in your search results. Then go to YouTube and do the same. Tell me what your results are below.

But, as you know, my ideal clients who are searching for information don’t know me by name…yet. That means they’re not search for me by name. That means they will search for solutions to their problems using keywords.

Understanding how you show up in the search engines using those keywords is a whole different world. Once you recognize how important that statement is will help you create your great educational attorney video content.

 

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Testimonials

Gerry has a unique approach here. It’s basically a turnkey approach. Because he is a trial lawyer, he talks our language but yet he can help you get it down to the level it needs to be to connect with the people watching the video. I would tell anybody that this is the guy to go to.

David Glatthorn
David Glatthorn Law