YouTube is really learning how to monetize content.
One new feature that they are introducing slowly is to allow you to set up a store on YouTube channel. In order for you to sell products or services, they must first be available via third-party vendors.
It’s pretty obvious what type of channels will get this option. I expect bigger name brands with hundreds of videos, views and social interaction will be the first to take part in this new monetization project.
If you think about it, it makes perfect sense. Video channels that are socially interacting with their viewers and consistently putting out fresh new content are developing an entire community. What better way to get devoted, dedicated followers and viewers to participate further by allowing them to purchase items you are selling?
As lawyers, think about how you could offer ancillary services that would help your viewers. I’m not just talking about T-shirts, coffee mugs and the like. I’m talking about real ancillary services that could make a difference in their lives.
Your goal when creating education-based video is to get people trust you.
If they trust you, they’re much more likely to be interested in something else that you have to offer. Keep this in mind as you explore YouTube to see which brands are coming up with their own store on their channel.
P.S. I just got approved to have a store on my channel…but haven’t put it into use yet. Any suggestions on what I could sell? I’d love to hear your thoughts, so leave them below.