Oldfield & Helsdon, PLLC
That’s how a guy who wanted my business approached me in an e-mail. After spouting the great benefits of using him and his company to improve my videos he then proceeded to rag about some of my videos and their production quality. He even went so far to say he could not imagine that any viewer would not hit the “close” button once they started watching my video.
What do you think of someone who tries to get your business by criticizing something you are actually very proud of?
Needless to say, he won’t be getting a penny from me.
Keep in mind, this is different than somebody critiquing a video from either a production standpoint or a content standpoint. In fact, as I’ve mentioned many times before, I have the ability to moderate comments where ever my videos are located. 99.9% of the time I will not remove comments that criticize any aspect of a video I created. Why not? Because I want a viewer to actually read those comments and judge for themselves whether the comment is warranted.
I am pleased to say that 99.99% of my videos that are watched generate great comments.
I actually told this marketing “guru” that my viewers personally thank me for creating the content in my videos. Contrary to his close-minded view, my production values, personally speaking, don’t suck.
When a marketing “expert” tells you that everything you are doing is wrong, and his solutions are the only way to help your business, you may want to step back and think about what this experts’ agenda really is.
Do you want a really slick video with animated flying graphics, and a Hollywood-style appearance? Or do you want to present a clear, concise compelling message that gets a viewer to call you, without being distracted by all the other nonsense? I leave the answer to you and your viewers.
If however you would like an answer from me, then send me an e-mail to Gerry@lawyersvideostudio.com and I’ll be happy to reply.
Thanks for taking the time to read my blog.
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.