Your url is Wrong, Wrong, Wrong

So many times I watch an attorney video and scratch my head wondering “What was he thinking?”

I’m referring to the description box. Lawyers, their employees, servants, agents, vendors and gofers put nonsense in their description box. One of the most important pieces of information you can put in your description box is your url address for your main website.

Remember…the purpose of creating great educational video to market yourself and your law firm is to DRIVE TRAFFIC to your main website and to pick up the phone and call you. That’s the goal! If you are not doing that, then you are making some huge mistakes.

Here’s a perfect example:

My main website url is:

That means that when you put the url address in the description box you put the FULL url address. Not “” Not “”

Here is the correct format to put your url address:

Doing it the right way means you will have a live, clickable link on YouTube. Otherwise, you can’t click on it. Otherwise, you have just put another obstacle in your viewer’s path to get to you and your website.

Make sure your url is in the proper format and then GO TEST IT on YouTube. See if it works.

Why do you need to know this information?

If you’re creating your own videos and editing them and uploading them, you’ve got to do it right. It’s as simple as that. Hopefully you found today’s post helpful and informative. Well, there’s lots more where that came from. If you want to learn more about creating video on your own, then I encourage you to sign up for my pre-release list for a special offer for you; the Do-It-Yourself attorney.

My soon-to-be-released introductory video online tutorial program will take you by the hand and show you EXACTLY what I do and how I do it. You’ll be able to copy what I do so you can create great video content for your law practice. Click here to sign up for the prelaunch details.

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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA