Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
The complaints are inevitable.
“Honey, why aren’t you bringing in enough to meet our expenses this year?”
“Sweetie, what’s going on at work? We haven’t been on a vacation in ages…”
“Dear, why is your revenue lower this year than last year?”
“Why aren’t you bringing in more cases this year?”
“Is your current marketing working? If not, what are you doing to fix it?”
This is often an impetus to change. It’s not the marketing messages you see in the marketplace offering you different options. It’s not the media that makes you do something different. It’s typically the realization that if you don’t do something different you are going to stagnate or drop your revenues.
Impetus for change often comes from within your family or close friends. I see it all the time.
As you know, nobody can make you do something you don’t want to do.
You will not take action to change your direction until you realize that your current efforts are simply not working. Many lawyers wake up one day after a partner’s meeting and recognize that all is not rosy, despite the fact that they’re working like a dog at all sorts of ungodly hours.
Those lawyers who come to the self-realization that they need to do something different are the ones who recognize that taking action and moving forward is critical to changing what they are doing.
Stagnating is never an option. Smart lawyers are always moving forward even if it means taking imperfect action.
One of the key things for you to focus on is to evaluate your exact return on investment for all of your marketing methods. This includes the referrals you’ve received over the last six months and any other types of marketing you’re currently doing. If you cannot calculate your return on your investment with an absolute or relative quantitative number, that is a huge mistake.
The only true way to know how well you are doing and how effective your investment dollars have been for your different marketing efforts is to have a firm handle on what you’ve spent and what you’ve generated as a result of those efforts.
Once you’ve conducted an honest-to-goodness bear-naked reality assessment of what you spent and what you generated, only then can you determine where you need to go, what you need to fix and what you need to eliminate.
If you’ve not yet included video marketing in your mix of efforts to generate new business and your law firm, I strongly urge you to consider video marketing to help promote your practice.
No other media allows you to connect with your online viewer and answer the question of
“Here’s why and how I can solve a problem like yours…”
Really smart lawyers across the country who want to quickly create 50+ videos to market their law firm eagerly sign up for my platinum total online video success program. That allows you to create more than 50 videos in a one-day video shoot.
For really smart attorneys who want to dominate their online space, as author Grant Cardone says in his book “The 10x Rule”, you always want to dominate your marketplace and not compete. You don’t want to be following people, instead you want to take over that space.
Lawyers who want to dominate their online video space should strongly consider my titanium total online video success program where you create more than 100 videos over the course of two video shoots, six months apart.
TO LEARN MORE…
To learn more about both of these programs, send an e-mail to my production manager Kathleen: Kathleen@lawyersvideostudio.com or leave her a voicemail at 1-800-320-4314.
Video marketing is a powerful way to connect with your online viewers. When your spouse asks you what you’re doing to improve your marketing, the answer should be “Video marketing is the next thing for me.”