YouLaw: The Dolan Law Firm, Motorcycle Accident Attorneys in San Francisco, California


YouLaw: The Dolan Law Firm, Motorcycle Accident Attorneys in San Francisco, California
By Gerry Oginski | Thursday, September 25, 2008

Watch the Video

TechnoScore: 4.0
1 = Lowest Possible Score; 5 = Highest Possible Score
The Opening Reversal Gets This Video Off to a Good Start

This video by The Dolan Law Firm immediately commands your attention because the client makes no bones that she does not like lawyers. This unexpected statement makes for an unusually refreshing client testimonial. Her attitude changes once she starts describing how Chris Dolan, her San Francisco-based accident lawyer, was able to help her in a car v. motorcycle case. She looks at the camera straight-on, and even goes so far to say that she never imagined that she would ever become friends with a lawyer.

So far so good. As a potential client searching for an attorney online, I would then expect to see her attorney on camera, either in a split screen or immediately following her comments to discuss the challenges and outcome of her case. Such an appearances would bolster his credibility.

But Chris Dolan does not appear in the video — a head scratcher.

In that same department, why does a law firm that spends so much time and effort to produce a quality testimonial allow the videographer to advertise itself extensively before the video starts and after the video finishes? Giving free advertising to the videographer distracts the viewer from your message. Tell the videographer to take a hike. If the videographer offers you a discount, list its Web address in the sidebar text, not in the video.

To read the rest of my review, click on the title of this post. Enjoy those videos!

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I found Gerry’s approach to be a common sense approach to… what people are looking for. It’s not necessarily what we think our video should be, it’s really what people are searching for. Gerry’s made a study of how people search the web and what they need from lawyers and then he’s able to communicate that on video. That’s what I really found intriguing: the methodology by which we shoot the videos and the way that he communicates that methodology.

Joe Hanyon
MHK Attorneys