You Think You Have What It Takes To Create Video?

How Really Smart Lawyers Are Using Video On The Web

How Really Smart Lawyers Are Using Video On The Web

Do you?

You know how to press “Record” on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?

Excellent. Then why aren’t you creating video to market your law practice? If you are, why aren’t those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real.

Ok- let’s get serious here and dump the sarcasm. Do you know what it takes to create great video? Initiative. Guts. Drive. That’s it. The rest falls into place.

Anyone can hire a video company to produce great quality video. That’s the super-easy part. The hard part is learning what to talk about in your video; learning what your viewer wants to see and hear; learning to stop talking about yourself, and finally, learning how to tell the world about your new video.

I want you to read that paragraph again, because it’s so important.

You must remember that unless your video producer is also an experienced trial attorney, they may have no idea who your ideal client is. If you hire a wedding videographer to shoot your video, he or she may show up in your office and simply say, “Ok, start talking.” That won’t get you anywhere with your viewers.

In jury selection you want to let jurors talk. If you’re doing all the talking, you learn nothing about your jury. If you ask your jurors open-ended questions, it gives them an opportunity to talk and you will actually learn something about them. Why can’t you do the same for your videos?

Stop talking! (Figuratively). Instead, start giving your viewers information that THEY NEED to know. Don’t give them information you think they need to know about you, your wonderful credentials and your law firm: “We’ve been in business since the Ice Age…”

“Our collective wisdom is greater than the teachings of the Bible…”

“Our partners have all been on law review and clerked for the Wise men of…”

Here’s what a viewer says to all that: “Yeah, so? How will that help solve MY legal problem?”

You think you have what it takes to create great content for your video?

If not, give me a call so together, we can create great content for your videos.

Thanks for taking the time to read my blog!


JeremySmallPhoto“Gerry Oginski is a master of online-video marketing for lawyers.  He creates excellent video and is valuable source of information.  But, don’t take my word for this — view Gerry’s videos and judge for yourself.  You won’t be disappointed.”

Jeremy Richey, Esq.
719 W. Lincoln Ave.; P.O. Box 1101; Charleston, IL 61920
Phone: (217) 348-6767


About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!
How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at He welcomes your call.

Tweet about this on Twitter

2 Responses to You Think You Have What It Takes To Create Video?

  • Bill Cobb says:

    Hi Gerry,
    Great post and points well taken. I have my Zi8 now. You said, “You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?” Could you direct me to a source that would show me how to properly set my white balance on my Zi8? This is probably very simple….i just don’t know how. Thank you, Bill

  • Bill,
    On every video camera (except the Flip, and a few other handy cams) there should be a manual setting and an automatic setting. You must go into the manual setting and press the button called “White balance.”

    You then have to zoom in as far as possible to something that is totally white; a poster board, paper, wall or something similar to tell the camera what WHITE really looks like. Push in the white balance button until it stops blinking. This means it’s now set and the camera now knows what’s white and what isn’t. It adjusts all other colors accordingly.

    If your camera has no setting to adjust the white balance, you MUST adjust your color settings in your video editing software. Otherwise your colors will not be accurate.

    This is exactly the type of stuff I will be talking about in my coaching group here in the Lawyers’ Video Studio…coming very soon!

    Thanks for your post Bill.


Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees