You Made a Few Attorney Videos With Another Video Company and Now… PART 2

HOW WERE YOU PREPARED FOR YOUR ATTORNEY VIDEO SHOOT?

In all likelihood you had a conversation with a video producer. Maybe your call was a few minutes long. Maybe it lasted 15 minutes. I know some attorney video companies tell the attorneys “Just come up with a few FAQ’s and we’ll ask you the Q’s and you just give us the answers.”

Here in the Lawyers Video Studio you are required to prepare your attorney video content 4 weeks in advance. You are required to practice the way I teach you. As your video shoot date gets closer, you are required to prove to me, beyond a reasonable doubt, that you have created your content and are practicing.

Why do I demand that you practice? Simple.

  • The better prepared you are the more confident you’ll be.
  • The better prepared you are the more fun you’ll have.
  • The better prepared you are the more relaxed and comfortable you’ll be.

Preparation is the key.

By the time your video shoot date arrives, you will be as prepared as if you are going to trial. You will know your content inside and out. You will have practiced extensively. You will be nervous but confident.

WHAT DID YOU TALK ABOUT IN YOUR ATTORNEY VIDEOS?

Please don’t tell me you talked about yourself or your law firm.

Please don’t tell me you used the words “I,” “Me,” “Our,” “My firm,” “My law firm.”

Please don’t tell me you created topics based on what you thought your viewers wanted to know.

Here in the Lawyers Video Studio it’s critical to know WHO your ideal client is. Who are you trying to target in your videos? Did your video producer know who your ideal client was and what their legal problems are?

If your video producer is not an attorney and not familiar with your client’s legal problems, how then can they help you create compelling content that your ideal viewer wants and needs?

Here in the Lawyers Video Studio you work with the only practicing trial lawyer in the country who helps other lawyers create educational video to market your law firm.

As a practicing trial attorney I know what legal problems your clients face. I understand why your consumers and potential clients need an attorney and what information they’re likely looking for.

Join me in the next blog post as we continue this conversation…

BTW, make sure to share this blog post on FB, Twitter, Linkedin and G+. Your friends will appreciate it and so will I!

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins