You Made a Few Attorney Videos With Another Video Company and Now… PART 1

You’re wondering what went wrong.

Let’s start at the beginning.

PREPARATION IS KEY

How did the video company help you prepare your attorney video content? Did they just tell you to come up with a few FAQ’s and answers? Did they tell you to do research on your topics? Did they ask you what your ideal consumers wants to know?

Here in the Lawyers Video Studio, every attorney has a personal mastermind call with me. For my 50+ video program and higher, that call lasts one hour. For my 20 and 30 video “Come-to-New York” marketing program that call is a half hour.

During that call I discuss in detail with you the types of content you need to create. I explain what compels a viewer to watch and call. I prepare you as if you’re being prepped for a deposition or trial…in a nicer way, of course.

By the end of our mastermind call, you will know how to present your content, how to start your videos, how to end them, what to talk about, what to wear, where to shoot and much, much more.

There is no attorney video marketing company in the country who has this strategic mastermind call to prepare you for your video shoot. As every trial lawyer knows, preparation is the key to success. I firmly believe that attorneys who create educational video for their consumers and potential clients need to be very well prepared before ever pressing the record button and hearing the word “Action!”

HOW MANY ATTORNEY VIDEOS IN ONE DAY?

Did you create 5 videos? Perhaps 10, 20 or more?

How long was each video?

As a brief comparison, FindLaw has a video program where they will shoot for 1 1/2 days. You will get 12 minutes of edited video out of that 1 1/2 day shoot. You can chop up those 12 minutes of video any way you like.

In my 50+ video program here in the Lawyers Video Studio you get 100-150 minutes of edited video. Each video is 2-3 minutes long.

Why are my attorney videos 2-3 minutes long? Simple.

I find that’s the ideal time that it takes for you to build credibility and trust with your viewer. You can’t do it with a 30 second clip or even a 1 minute clip. In 2-3 minutes, your viewer sees you have great content. They’re watching because they’re interested in your content. You’re teaching, not preaching. Big difference.

Stay tuned for the next blog post as we continue this specific conversation…

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Testimonials

One thing I like about Lawyers Video Studio, is that it is work that is done largely by a lawyer – Gerry Oginski – who knows about law practice. He knows about clients, he knows what’s important to clients, and what kind of information is important to communicate. He’s also very technically astute and he has good technology and good people working with him, who have been very helpful in filming the videos that I have participated in. Gerry was very helpful in providing me with guidance on the tempo and how to present the subjects. I find Gerry’s guidance and direction to be very helpful. He helped me to think through what it is that the client needs to hear, what their perspective is, and to really focus the information on the audience. I would say that their process has been very useful, it’s been very informative. I feel like I have been very well guided in terms of how to go about the video process, how to think up the topics and how to present them. I would recommend Gerry Oginski’s video service.

Rich Beem
Beem Patent Law Firm