Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
You’re wondering what went wrong.
Let’s start at the beginning.
PREPARATION IS KEY
How did the video company help you prepare your attorney video content? Did they just tell you to come up with a few FAQ’s and answers? Did they tell you to do research on your topics? Did they ask you what your ideal consumers wants to know?
Here in the Lawyers Video Studio, every attorney has a personal mastermind call with me. For my 50+ video program and higher, that call lasts one hour. For my 20 and 30 video “Come-to-New York” marketing program that call is a half hour.
During that call I discuss in detail with you the types of content you need to create. I explain what compels a viewer to watch and call. I prepare you as if you’re being prepped for a deposition or trial…in a nicer way, of course.
By the end of our mastermind call, you will know how to present your content, how to start your videos, how to end them, what to talk about, what to wear, where to shoot and much, much more.
There is no attorney video marketing company in the country who has this strategic mastermind call to prepare you for your video shoot. As every trial lawyer knows, preparation is the key to success. I firmly believe that attorneys who create educational video for their consumers and potential clients need to be very well prepared before ever pressing the record button and hearing the word “Action!”
HOW MANY ATTORNEY VIDEOS IN ONE DAY?
Did you create 5 videos? Perhaps 10, 20 or more?
How long was each video?
As a brief comparison, FindLaw has a video program where they will shoot for 1 1/2 days. You will get 12 minutes of edited video out of that 1 1/2 day shoot. You can chop up those 12 minutes of video any way you like.
In my 50+ video program here in the Lawyers Video Studio you get 100-150 minutes of edited video. Each video is 2-3 minutes long.
Why are my attorney videos 2-3 minutes long? Simple.
I find that’s the ideal time that it takes for you to build credibility and trust with your viewer. You can’t do it with a 30 second clip or even a 1 minute clip. In 2-3 minutes, your viewer sees you have great content. They’re watching because they’re interested in your content. You’re teaching, not preaching. Big difference.
Stay tuned for the next blog post as we continue this specific conversation…