Unruh, Turner, Burke & Frees
When we think of video channels, the first thing to come to mind is YouTube and one’s ability to create a personal ‘video channel’.
Sounds like something cool, right? A place to put all your videos so someone could watch all your stuff without going elsewhere. Not a bad thought, but then again, not exactly an ideal solution.
YouTube is the 2nd most popular search engine today. That’s an incredible feat for a company that’s been around only for five plus years. However, as I have written before, it cannot and should not be the only place to ‘host’ your videos. If you ever spent the time to actually read your TOS (terms of service) when you sign up for a YouTube account, you basically allow YouTube to do whatever it wants with your videos. YOU HAVE ABSOLUTELY NO CONTROL OVER WHAT HAPPENS TO YOUR VIDEO. None, nada.
So what’s this about a ‘custom’ video channel?
The whole purpose of putting video online is to drive traffic to your website and to convert viewers into callers. If your videos are not driving traffic and converting viewers then you are doing something wrong that you must fix now, not later. Just hoping that someone will find your video and hoping that someone will watch it and hoping that someone will call you for more information is just that…a pipe dream where you sit around waiting for the phone to ring.
One of the really cool things we do for attorneys who join our Total Online Video Success program is create a custom video channel where all their videos are populated in addition to uploading the videos to video sharing sites. To see what our custom channels look like, click here. This creates another source to drive traffic to your website and to make your website a sticky resource. You always want to have viewers come back to your site over and over. It should not be a one-time look-see and then move on elsewhere. Having a custom video channel allows you the ability to keep your viewers on your site longer.
If you have questions about a custom video channel and how we create 50 videos in one day to help you market your law firm, then I encourage you to invest in the time to schedule a free phone consultation with me. It will be time well-spent. Simply send an email to Kathleen@lawyersvideostudio.com and she’ll be happy to set that up with you.