My video channel titled New York medical malpractice and personal injury is not designed for entertainment. It doesn’t fall into the comedy category either. It’s not geared for people who want to watch funny cat or dog videos. It’s got nothing to do with travel and leisure. It’s not related to TV or music.
Why then would somebody actually subscribe to a lawyer’s channel?
There are two reasons.
The first is that there are raving fans who want to see the fresh new content I put out on a regular basis.
The second is that my colleagues or competitors want to see what I’m doing. When you subscribe to a YouTube channel, you get notified every time a new video goes up on the channel. This is a great way to see what your competitors and colleagues are doing.
Now, the deeper question is why would anybody who does not have a legal problem in the state of New York want to subscribe to a lawyers’ video channel?
Think about this question: How do you advertise and market your legal services to people who do not need your services at this moment?
The answer is that there are raving fans who want to see content that I put out consistently. That might seem kind of weird to you. Who would consider themselves to be a raving fan of a lawyer’s YouTube channel, especially if they don’t have a legal problem for which they need my services?
To give you an insight into that answer, I have received many comments and e-mails from viewers who have said they found my information extremely useful and informative and they will hold onto this information should they ever need it. I receive comments from law students, professionals and business owners who have watched my videos and personally thanked me for the content I have in the videos.
WHAT CONTENT COULD POSSIBLY GENERATE THESE COMMENTS?
As you know, I’m a big advocate of not giving any legal advice in my videos. The reason is obvious. I do not want someone incorrectly relying on legal advice in a video. The other reason why I do not give legal advice on video is because the laws change and by the time someone watches that particular video the law may have changed.
How do you get people to subscribe to your YouTube channel?
You can always ask them, beg them or plead with them to subscribe.
The tried-and-true method of getting people to subscribe to your channel is twofold:
First, ask them.
Second, create great educational content that people want and need to know. It’s that simple.
What do you think I’m going to do now? I’m going to ask you to click here and subscribe to my YouTube channel. Why? So you can see the great content I give my viewers on a regular basis. It’s that simple. Ask and give a reason why.