Why Would I Intentionally Misspell the Word “Lawyer” in an Attorney Video? Gerry Oginski, Founder of the Lawyers Video Studio Explains

It was as plain as day.

It was in the title. It was in the title graphic. I couldn’t have made it any planer. (See how I did it again?)

It was obvious for all to see. The graphic said “New York medical malpractice trial layer.”

Have you ever heard of a personal-injury layer?

How about medical malpractice layer?

I don’t even know what that is.

What was amazing was the number of responses I got from people who contacted me telling me about my typo. Not just a handful of people, but a flood of them.

Can you guess why I intentionally misspelled the word “lawyer?”

It was not to get a flood of e-mails alerting me to the fact that I misspelled the word.

It was precisely because I wanted to test who was watching my attorney video, and whether they picked up on the typo and whether they made an effort to contact me to let me know about it. That’s known as viewer interactivity. That’s precisely the type of interaction you want to have with viewers who are actively looking for and consuming your content.

If your viewers ignore your obvious inconsistencies, I suggest that you are not engaging them with content they want and need to know.

Some might think that intentionally misspelling a word would appear sloppy and unprofessional to a viewer. There is some truth to that. However, a consumer who appreciates your content will easily overlook a small spelling mistake in one instance.

Keep in mind though they will not be so lax if you have multiple spelling and grammar mistakes and it is obvious that nobody bothered to proofread your graphics or the text that accompanies your attorney video.

This test was remarkably successful. It confirmed for me the fact that my viewers carefully watch my videos and provide feedback when noticing an obvious mistake. They are paying attention. So should you.

Do I recommend that you create intentional misspellings like these? No I do not. Instead, I encourage you to continue to create great educational video that your consumers and potential clients want and need.

By consistently putting great content online, your consumers who are searching for your information will appreciate it and the search engines will, over time, reward you for it.

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


Gerry is really a master of Internet marketing and an authority on effective lawyer video marketing. I highly recommend Gerry if you’re interested in custom law firm video to successfully build your practice.

Debra Feinberg
Get New York Lawyers