Why Would Any Attorney Pay To Promote Their Video?

YouTubeWhen you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.

Anytime I see a video being ‘promoted’ it tells me:

  1. The attorney is PAYING to be seen,
  2. The video is not search optimized to be seen organically on its’ own,
  3. It’s like paying rent; if you stop paying, you get evicted and nobody will ever see or watch your video.

I will tell you that if you want to pay to be seen, it’s a great way to get your video onto an important part of the page when someone does a search. However, if you’re like me, I always ignore the paid and promoted videos since I know they can’t and don’t get into the organic search rankings. I always focus on the organic results on the main page.

Any attorney who wants to learn how to optimize their videos so they don’t have to pay to be seen needs to join my new coaching program in the Lawyers’ Video Studio. You’ll learn how to optimize your videos so they are found, indexed and importantly, watched. You’ll learn how to convert viewers to callers. Isn’t that why you created a video in the first place? That’s your entire goal.

If you create a video so that you have to pay money to be seen, either you have an endless budget or you like seeing yourself in the ‘promoted’, yellow-highlighted portion of the search results. Personally, I like to have my videos come up in the organic search results and spend my marketing dollars in better ways. But hey, to each their own. What do I know?

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!
How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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2 Responses to Why Would Any Attorney Pay To Promote Their Video?

  • The Author points out the fact that he doesn’t care to read video that were created by the promoted video source, he says that to him it screams “the attorney is PAYING to be seen”. However, he on the other hand would like to pitch his on product using the same social media concept (a video) but claiming to have more beneficial search results. His product doesn’t come without a cost, so the attorney will still have to pay to be seen.

  • There is always a cost to create video; whether it’s your time and energy, or the cost to produce, create and upload the video. Those are fixed costs. The difference is that once you have your video, do you pay to have it prominently placed, or do you do everything possible to get the search engines to recognize that your video is relevant to the search terms that a viewer uses to find video?

    I don’t pay a dime to have my videos found or watched.
    Other attorneys who do pay to promote their videos, are not availing themselves of the organic, natural way which will save them tons of money in the long run.


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I was on vacation in Fort Lauderdale and shot a spot. I used a Dslr and a digital tascam, I am reviewing Gerry's course. New years' resolution: get busy! I recommend Gerry to everyone. Doing it yourself is very time consuming. I just got a call, the caller is from Texas and he chose me because he felt like he knew me. I have just scratched the surface, cheers Gerry, happy new year, you are inspirational.

Joel Denning