Why Would a Tech-Savvy Lawyer Go to a Legal Marketing Seminar?

Gerry Oginski, Jack Carney-DeBord

Gerry Oginski, Jack Carney-DeBord

The answer is to learn. No matter how good an attorney you are, you must continue to learn about your specialty. Trial practice, cross-examination, rules of evidence, openings, summations and more are the heart and soul of the personal injury and medical malpractice lawyer. Failure to keep abreast of the current case law is detrimental to your practice.

Learning from other smart lawyers and legal marketing experts is the same thing. Lawyers should be marketing students as well. As Dr. Seuss says (I remind my kids of this saying all the time from “Oh, The Places You’ll Go) “The more that you know, the more places you’ll go.”

No matter how good and accomplished you are, there is always someone better, doing it faster, and you can learn from them. Never think you know it all. Instead, surround yourself with the smartest legal marketing people you can find. Doing so will fill your head with tons of ideas that you can use to market your law practice.

Share ideas. Don’t hoard them. Bounce ideas off others who have been there and done it before you. Engage them and flatter them. They’ll like it. Ask questions and learn. Using this method, make sure you do the same for attorneys who have not yet achieved the marketing level you have arrived at. They will appreciate it and will look to you for wisdom and advice.

Put your law books down for a few days. Get yourself to a legal marketing seminar and be prepared to be flooded with useful information that you can implement immediately.

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Gerry, We were so happy to finally meet you. We thought that we knew a thing or two about using video in our law practice until we discovered you.
You are the man. Meeting you last week prompted us to completely rethink our video strategy AND we decided that we weren’t doing nearly enough. You light a fire under our butts!
We are now back in Seattle and refocusing and redoubling our video marketing efforts! Thanks Gerry!

Chris & Mischelle Davis
Davis Law Group, P. S.