Why Would a Tech-Savvy Lawyer Go to a Legal Marketing Seminar?

Gerry Oginski, Jack Carney-DeBord

Gerry Oginski, Jack Carney-DeBord

The answer is to learn. No matter how good an attorney you are, you must continue to learn about your specialty. Trial practice, cross-examination, rules of evidence, openings, summations and more are the heart and soul of the personal injury and medical malpractice lawyer. Failure to keep abreast of the current case law is detrimental to your practice.

Learning from other smart lawyers and legal marketing experts is the same thing. Lawyers should be marketing students as well. As Dr. Seuss says (I remind my kids of this saying all the time from “Oh, The Places You’ll Go) “The more that you know, the more places you’ll go.”

No matter how good and accomplished you are, there is always someone better, doing it faster, and you can learn from them. Never think you know it all. Instead, surround yourself with the smartest legal marketing people you can find. Doing so will fill your head with tons of ideas that you can use to market your law practice.

Share ideas. Don’t hoard them. Bounce ideas off others who have been there and done it before you. Engage them and flatter them. They’ll like it. Ask questions and learn. Using this method, make sure you do the same for attorneys who have not yet achieved the marketing level you have arrived at. They will appreciate it and will look to you for wisdom and advice.

Put your law books down for a few days. Get yourself to a legal marketing seminar and be prepared to be flooded with useful information that you can implement immediately.

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We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.

Michael McGlinn
McGlinn & McGlinn, Attorneys at Law