Why I Uploaded a New Attorney Video to YouTube & Deleted It 5 Minutes Later

trashOn Saturday afternoon I had an hour to myself. My wife was out with my kids and I had a perfect opportunity to shoot some attorney video.

I shot five videos. Three of them were done in just one take. Two of them I had to redo multiple times. Lots of good content for bloopers.

Before pressing the record button, I was having a major problem identifying the best place to shoot in my home. I wanted a different look. I wanted something unusual. I finally thought I had the right place. There was something about the location I picked that just didn’t sit right with me.

I asked my 14-year-old daughter Mia to help me with my frame and my exposure settings. She was kind enough to help. I had set my white balance and adjusted the lighting to the way I liked it.

After my video shoot, I took my memory card and slid it into my computer. I previewed the videos before beginning to edit them. I was shocked. Actually I was disturbed.

They came out looking nothing like what I saw on my camera’s viewfinder while shooting.

  • The lighting was off.
  • The color was incorrect.
  • The tone was incorrect.
  • The color saturation was incorrect.

Nevertheless, after having spent 20 minutes setting up my equipment and adjusting my settings, and another hour shooting these videos I figured let me go ahead and edit the first three and see how they look.

I began with the first one.

I was actually disgusted with myself for having created a video that was not technically proficient. I could not believe that I just spent an hour and a half creating video that looked terrible.

My content was good. However, as I learned from recent testing, having good content can never compensate for a technically problematic video. Ever.

Nevertheless, I pushed forward and finished editing my first video.

I then uploaded it to YouTube. After uploading it, I began to optimize it. I added my headline, my description, keywords and tags. Then I added my spotlight annotations and sat back and watched my video again.

I came to the immediate conclusion that the video was horrible.

Just awful. I could not bear to watch it seeing how many technical problems there were with the lighting, color and saturation.

I spent 15 seconds debating with myself whether I should delete it and throw out this video along with the other four. At the 16 second mark I hit the delete button and then went to my memory card and immediately deleted the other remaining videos.

Why did I do this?

Simple.

Our viewers correlate our technical proficiency and our presentation in our attorney videos with our legal ability. I would rather chalk this up to experience and a lesson of what not to do rather than leave it online and risk turning away viewers because of a poor quality video.

Do you think I made the right decision? Let me know below.

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I have been answering the same questions over and over for 18 years and I wanted the opportunity to get those answers into video and onto my website. When I did my research, I looked on the Web, I talked to other attorneys, there was one man who I thought could do the job and that was Gerry Oginski. If you’re considering improving your business, and want to use the tool of video, this is a great place to start.

Jack Carney-DeBord
Jack's Law Office