Why Editing My Attorney Videos Has Made Me a Better Attorney; Lawyer Gerry Oginski, Founder of the Lawyers Video Studio Explains

 

NY Medical Malpractice Attorney Gerry Oginski editing one of his recent attorney videos

The first thing  I learned by editing my attorney videos is how to be brief. 

I learned how to craft a message using the fewest amount of words. It taught me how to stay on point and eliminate many words, phrases and sentences.

You’d think that wouldn’t be true, but it is.

When you edit your attorney video, you look for ways to create a compelling message while at the same time providing your viewer with concise information packaged in a way that is interesting.

I never believed that my video editing skills could make me a better lawyer, but it clearly has.

MY JOURNEY…

It took me a long time to learn how to edit. It was not easy. I had to take a few online tutorial classes to learn how to edit and then jump into actual editing using iMovie and then Final Cut. It was time-consuming. It was frustrating. It was aggravating. I didn’t really want to learn it, but now I’m really glad I did.

I can now create concise and precise headlines.

I can now explain to a jury or a defense lawyer in one sentence what my entire case is about in a confident manner.

I can tell a jury a highly targeted story about my case that, in the past, would have taken me twice as long.

Learning how to edit video is not for everyone. Especially if you have no desire interest or time to learn this new task.

Even if you don’t want to learn how to edit video, you still need to know how to edit your content for the purposes of presenting your attorney videos.

I always knew that editing was an important function of writing, but never truly understood how important it was when telling a story. Think about it this way: If you tell a long-winded boring story, nobody will be interested.

If you want really good editing examples look at movie trailers.

You have highly condensed scenes thrown into a one minute trailer. It is designed to get you interested in the movie all in the span of one minute.

You think you could take 90 minutes of content and whittle it down into one minute to make your material interesting and compelling? I challenge you to do that.

Show me what and how you’ve done that. I really want to see it.

 

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The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

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Kalfus & Nachman