Attorney Video: Why Do You Need to Continue Creating Great Educational Video to Market Your Law Firm?

Search engines love fresh new attorney video content

Two reasons:

  1. The search engines LOVE fresh new content, and
  2. By creating great attorney video that your viewers want and need, you become a valuable resource for people who are actively SEARCHING for your content.

It goes without saying that the more content you put online, the greater chance will be that your consumers and ideal potential clients will find your information, find it compelling and want more of your information.

Some lawyers believe that if they simply create a handful of videos, that’s all they need to do.

The mindset is create it and forget. They also have the mindset of “If we build it, they will come.” That’s not true. With 72 hours of video being uploaded every minute to YouTube, the lawyer video field gets more and more crowded by the day.

The problem with many of these neophytes, novices and their video production companies is that they believe once they have a few videos online, the they need do nothing more.

Actually, I like that concept. I like it because it makes no sense. I like it because it helps me and my  Lawyers Video Studio clients.

There is a specific reason why the search engines love fresh new content.  The search engines want and need new content. They reward you, from an SEO standpoint, for creating great new relevant video content on a consistent basis.

You really have to ask yourself “Why aren’t I creating more video content for my ideal clients?”

Each video you create adds value to your name, your law firm, your brand, and importantly, to your highly targeted clients searching for that information. This has a cumulative effect that, together with the search engine metrics, help viewers find your information and allows you to stand out from the crowd of sameness compared to other attorneys.

Lawyers ask me why I give this information away instead of hoarding it and using it to my own advantage.

As the Chairman of the Lawyers Video Marketing Alliance, and as the Founder of the Lawyers Video Studio, I feel we have a greater purpose to help each other and to educate our consumers with great attorney video content. By teaching and educating lawyers about the importance of creating attorney video, we all become winners. Our clients, our consumers, our colleagues and the general public all win from this abundance mindset.

So what are you waiting for?

Go out and shoot your next series of videos and drop me an e-mail so I can take a look at them. If you need help creating 20, 30, 50+, 100+ or more videos, give us a call. This is what we do and we’d love to help!

Call 1-800-320-4314 and leave a message for Kathleen or send her an email:


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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins