Attorney Video: Why Do You Need to Continue Creating Great Educational Video to Market Your Law Firm?

Search engines love fresh new attorney video content

Two reasons:

  1. The search engines LOVE fresh new content, and
  2. By creating great attorney video that your viewers want and need, you become a valuable resource for people who are actively SEARCHING for your content.

It goes without saying that the more content you put online, the greater chance will be that your consumers and ideal potential clients will find your information, find it compelling and want more of your information.

Some lawyers believe that if they simply create a handful of videos, that’s all they need to do.

The mindset is create it and forget. They also have the mindset of “If we build it, they will come.” That’s not true. With 72 hours of video being uploaded every minute to YouTube, the lawyer video field gets more and more crowded by the day.

The problem with many of these neophytes, novices and their video production companies is that they believe once they have a few videos online, the they need do nothing more.

Actually, I like that concept. I like it because it makes no sense. I like it because it helps me and my  Lawyers Video Studio clients.

There is a specific reason why the search engines love fresh new content.  The search engines want and need new content. They reward you, from an SEO standpoint, for creating great new relevant video content on a consistent basis.

You really have to ask yourself “Why aren’t I creating more video content for my ideal clients?”

Each video you create adds value to your name, your law firm, your brand, and importantly, to your highly targeted clients searching for that information. This has a cumulative effect that, together with the search engine metrics, help viewers find your information and allows you to stand out from the crowd of sameness compared to other attorneys.

Lawyers ask me why I give this information away instead of hoarding it and using it to my own advantage.

As the Chairman of the Lawyers Video Marketing Alliance, and as the Founder of the Lawyers Video Studio, I feel we have a greater purpose to help each other and to educate our consumers with great attorney video content. By teaching and educating lawyers about the importance of creating attorney video, we all become winners. Our clients, our consumers, our colleagues and the general public all win from this abundance mindset.

So what are you waiting for?

Go out and shoot your next series of videos and drop me an e-mail so I can take a look at them. If you need help creating 20, 30, 50+, 100+ or more videos, give us a call. This is what we do and we’d love to help!

Call 1-800-320-4314 and leave a message for Kathleen or send her an email:


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The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman