Why Do My Videos Generate Calls & Emails From Out of State Viewers?

How many calls do you get from people who have legal problems who are searching for an attorney outside the state where you practice law?

How many times do you get a case inquiry from a person who lives across the country saying they found you because of your videos on YouTube?

How often do you remind viewers that you only practice law in your particular state, but for some reason out-of-state viewers keep calling you to ask for your legal help?

This is a fascinating concept that I only began to understand what I created video to market my practice. Interestingly, every one of my videos tells the viewer that I am a “New York medical malpractice and personal injury trial lawyer, practicing law in the state of New York.

If a viewer sees me say it, hears me say it and the title of my video says ‘New York medical malpractice lawyer’, why would someone from California with a possible case happening in California pick up the phone to call me, a NY attorney, for legal help? Why do I receive calls and e-mails from people in every state in the United States asking for my legal assistance? It took me a while to finally figure it out.

I began asking these callers why they would call me, knowing full well I only practice law in the state of New York. I would ask them what prompted them to pick up the phone and call me instead of all the lawyers who practice in their state.

The responses were universally similar. Want to know what they said?

  • They said I gave them useful information.
  • They said I educated them. 
  • They said I talked about things they didn’t know before. 
  • They couldn’t find any lawyers in their state who were doing the same thing.

They said they liked the no-nonsense, straight forward approach to teaching and educating them. I didn’t talk down to anyone and I didn’t talk about myself.

When I reminded these callers that I could not give them any legal advice since I only practice in New York, they were very disappointed. Yet every single one of these callers thanked me for providing useful information.

How many of your viewers thank you for the content you put online? If they have not, you need to ask yourself “why not?”

What content and information can you provide to your ideal viewer who needs this information, without ever giving any legal advice?

The remarkable thing about getting calls and e-mails from people across the country who have legal problems in search of an attorney to help solve their problems is that I now have an entire referral network throughout the country. Before I created videos to market my law firm, I never had this type of referral network. Now when somebody calls asking for legal help outside the state of New York, I have the opportunity to refer them to excellent attorneys throughout the country.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins