Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA
I’m sure when you went to law school, you did so with every intention of being the best lawyer you could be. Many of you went to work for a law firm with the intention of learning.
You got paid to practice law. You were helping people solve their legal problems. You may have had mentors or experienced lawyers you could turn to for advice. However, most of you have never been taught how to get new cases. Most lawyers coming out of law school have no idea how to make it rain.
There are no law professors in law school who teach you about the economics of practicing law.
Nobody teaches you what you need to do to develop a list of clients who want you. No one explains how to set up a referral network. Rather, law schools focus on substantive law and hope that you’ll learn as you go.
Seems to me that’s a pretty pathetic way to teach lawyers and then throw them into the marketplace and let them fend for themselves. Just as our law schools shun legal marketing, so do many bar associations.
Unless you’re born with a silver spoon in your mouth and go to work for a family law firm or you find a trusted mentor who teaches you the practice of law from the inside out, you’re like many of us who simply have no clue.
Some lawyers scramble to learn this out of necessity. They may have been fired or downsized from their position. Others may have chosen to strike out on their own. Either way, the need to understand that legal marketing is key to a successful legal career.
You may also have heard the saying “If I only knew then what I know now…” that typically refers to some idea or money-making strategy that would have dramatically improved your business had you know it earlier in time.
There are many ways to successfully market your law firm. Smart lawyers learn all they can from smarter attorneys who have already done it and are doing it well. One of the best tools we have today to educate and teach our potential clients and viewers who are searching for information is the use of educational attorney video. Video allows a viewer the ability to see us, hear us and get to know us before they ever meet us.
By teaching and educating your online viewer you will stand out from the crowd. Your consumers want and crave information. Don’t disappoint them. Being a great lawyer is only one key component to success. Learning how to market your law firm using video is the next key.
To learn more how video can help transform your legal marketing, I encourage you to participate in a FREE online webinar I’m doing. Click here to join in. I look forward to seeing you on the webinar!