Who appointed YOU as a legal expert?

I was listening to marketing genius Dan Kennedy today and I was reminded of the fact that nobody appoints you as an expert in your field. There is no governing board that says at one point in your life “Okay, you are now considered an expert and therefore you can do whatever it is you do.”

Most lawyers struggle and strive for years before achieving “expert” status. Why is that? You don’t wake up one morning and suddenly are presented with a certificate that says “Congratulations Mr. Jones, you are now an expert in your field of law.”

What does this have to do with creating video to market your practice? Absolutely everything. You don’t have to wait around for years waiting for someone to anoint you as an expert in your field. In fact, as long as you are confident and know what you are doing, you have the expertise necessary to achieve results. That’s all your client is looking for. You don’t need the approval of your colleagues and competitors before you can tell the world that you have information they need to know.

Really smart attorneys recognize that by educating, they inform their viewers about information they need to know. By educating, you are sending a message that you know this information, and you have experience with this area of law. The consumer who is searching for an attorney does not need to see how many professional degrees you have in order to immediately understand that you have a clear grasp, knowledge and understanding of a specific area of law in which you practice.

The reality is that viewers don’t care who you are. Instead all they care about is how you can help solve their problem. Really smart lawyers who understand this concept use the methods I teach in my Total Online Video Success program to stand out from the crowd. They don’t wait to be appointed as an expert in their field.

If you would like a fancy certificate that qualifies you as having sufficient knowledge and information to provide to your potential clients online, then give me a call. I can arrange to give you one!

Listen to what one really smart attorney had to say about my Total Online Video Success program. It’s well worth your time.

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I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC