Who appointed YOU as a legal expert?

I was listening to marketing genius Dan Kennedy today and I was reminded of the fact that nobody appoints you as an expert in your field. There is no governing board that says at one point in your life “Okay, you are now considered an expert and therefore you can do whatever it is you do.”

Most lawyers struggle and strive for years before achieving “expert” status. Why is that? You don’t wake up one morning and suddenly are presented with a certificate that says “Congratulations Mr. Jones, you are now an expert in your field of law.”

What does this have to do with creating video to market your practice? Absolutely everything. You don’t have to wait around for years waiting for someone to anoint you as an expert in your field. In fact, as long as you are confident and know what you are doing, you have the expertise necessary to achieve results. That’s all your client is looking for. You don’t need the approval of your colleagues and competitors before you can tell the world that you have information they need to know.

Really smart attorneys recognize that by educating, they inform their viewers about information they need to know. By educating, you are sending a message that you know this information, and you have experience with this area of law. The consumer who is searching for an attorney does not need to see how many professional degrees you have in order to immediately understand that you have a clear grasp, knowledge and understanding of a specific area of law in which you practice.

The reality is that viewers don’t care who you are. Instead all they care about is how you can help solve their problem. Really smart lawyers who understand this concept use the methods I teach in my Total Online Video Success program to stand out from the crowd. They don’t wait to be appointed as an expert in their field.

If you would like a fancy certificate that qualifies you as having sufficient knowledge and information to provide to your potential clients online, then give me a call. I can arrange to give you one!

Listen to what one really smart attorney had to say about my Total Online Video Success program. It’s well worth your time.

Tweet about this on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman