What’s With Lawyers and TV commercials?

As Seen On TVI just don’t get it. Every day  I see lawyers putting videos online that mimic the TV commercials we loathe and detest. It’s those same daytime lawyer commercials that have made us the butt of jokes for the last 25 years. If these videos are so bad, why do lawyers continue to put up bad video?

Here are two reasons:

1. The attorney has the wrong mindset, and

2. The video company rep convinces the attorney that this is what they need to market their legal message.

The attorneys who put up these videos think that since there are so many other lawyers getting clients online, presumably using the TV commercial format,  they want clients too,  and therefore they must do the same thing as their competitors. This type of thinking is wrong on so many levels.

The video company representative, similar to the Yellow Pages Representative, often tries to convince the attorney that this is what everybody is doing and this is what online viewers want. The problem is that these representatives are not practicing trial attorneys, and many times do not really know what clients want. You can’t produce a video unless you know what you are ideal client wants and needs.  Unfortunately for these attorneys, the video company representative is focused solely on making the sale. He or she will then let their video producer deal with your content. Again, without having an experienced lawyer by your side to guide you and help explain what type of content your viewer wants to know, you will create video that no one wants to watch. Doing that is a royal waste of your time and money.

Question: Does a lawyer screaming at you for 30 seconds, without giving you any information about how they can help you, make you a better educated consumer if you are looking for an attorney online? Not in my opinion.

My advice?

Skip the TV commercial format and join the Lawyers’ Video Studio coaching group to learn exactly what type of content you need to put in your video that will get viewers clamoring to call you.

Before you go, here’s one important tip that most video production companies will never tell you: The phrase “If you’ve been injured, then you need to call the law firm of…” are words that should never be uttered by any lawyer in any video. Learn why in the coaching group.

Thanks for taking the time to read my blog.

Have a great day!

__________________________

Ross Jurewitz, San Diego Personal Injury Attorney

Ross Jurewitz, San Diego Personal Injury Attorney

“Gerry Oginski is THE guru about internet video marketing for lawyers.  His approach of educating lawyers to provide clients, potential clients, and the general public with the content they need when they need it—and to do so in an engaging way that connects the attorney with the viewer—is helping attorneys communicate in the most effective manner possible.  Don’t believe me that Gerry’s video services and consultation is the industry leader?  All you have to do is look at who his clients are.  They are a virtual “who’s who” of the leading internet legal marketers.  Whenever I have a question or idea about using video for my practice, Gerry is the first person I contact.”

Ross A. Jurewitz
JUREWITZ LAW GROUP
501 West Broadway, Suite 1780
San Diego, CA 92101
Telephone: (619) 233-5020
Website:
www.jurewitz.com
Blogs: www.sandiegoinjurylawyerblog.com
www.sandiegocaraccidentlawyerblog.com

__________________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.


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Testimonials

What I appreciate about what Gerry does is that he doesn’t waste a whole lot of my time. He gets right to it and helps me focus on improving the video and focusing on delivering the message quickly and effectively. I really appreciate that. You need a coach. Somebody that can independently objectively look at what you’re doing and give you advice to make sure you do it right.

Eric Engel
Engel Law Group, P. S.