What’s the Deal With QR Codes?

Lawyers Video Studio QR code

Go ahead. Use your iPhone to snap this QR code. Leave a comment below about where you’re taken to. No, it’s not some far-away island. Instead, it takes you to a landing page where I have a video playing.

What’s the purpose? Many.

  • Novelty
  • It’s different (for now)
  • It allows a person with a smartphone (and the downloaded free app) to simply take a photo and redirect them to a website, video or offer.

Downside?

It takes multiple steps to get someone to do this.

  1. Person must take out their phone.
  2. Must then snap photo.
  3. Must have already downloaded free app (do it one time, then it’s always there)
  4. Must wait to get re-directed to website, offer or video.
  5. Must then read/watch content.

Question: Why can’t you just list the url address to make it easy for someone to type into their phone? It would eliminate multiple interim steps. Then again, it would eliminate the curiosity of what’s behind that QR code anyway.

Tell me what you think about QR codes and whether you use it in your business.

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2 Responses to What’s the Deal With QR Codes?

  • Hey Gerry, I agree with everything you said, but we also shouldn’t underestimate the new, novelty, or fun factor! Speed isn’t always the primary factor for our customers. For example, it takes most (many?) people twice as long to type a text message as it does to simply making a phone call!!

  • Hi Jim,
    You are correct…except if you’re in the younger generation. My 12 year old says she doesn’t use the phone, instead, she only texts her friends. Who would have thought that a phone was actually to communicate verbally with someone on the other end?

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The nice thing that we’re doing here is that we’re targeting specific cases, specific case types, specific injuries where everybody is searching for these things on the web.
If you don’t do TV advertising, it’s an absolute must. If you do TV advertising, it’s a great piece of the puzzle. The difference with this is that they’re already on the internet searching for an attorney or searching for answers regarding a problem that they have. So it’s already targeted to those people.

Paul Hernandez
Kalfus & Nachman