What’s in Your Background When Shooting Attorney Video?

backdropIf you’ve created attorney video with a regular video company, chances are good that you are shooting video in front of your legal bookcase. On the other hand, you may have created video in front of a green screen.

If you used green screen, you then have to decide what to put in your background to make your video look visually appealing. You have many choices. Will you use an animated background, so often seen on TV news shows?

Will you use a still photo of some cliched graphic like the scales of justice, a court house or a gavel?

Or will you be creative and challenge the norm?

Will you shoot video in your backyard? Your parking lot? Your basement? Your local park?

Or maybe you prefer standing up against a bare white wall and shooting video. Maybe you like to shoot in front of your objet d’art that you so fancy. Maybe you have a tapestry hanging on your wall and you’re so proud of it that you want to shoot all your attorney videos in front of it.

Here are two rules I have for backgrounds…

Never stand against the wall and shoot your video. There’s no depth to the image. You will look flat and two dimensional.

Never shoot video in front of a legal bookcase. Why not? Because that’s where most attorneys shoot their video. It’s boring. It’s lumps you in with all your competitors.

As for me? I shoot video everywhere.

My backgrounds are cruise ships in the Bahamas, the seashells of Sanibel Island in Florida, the pool in St. Maarten in the Caribbean. My background is my front yard and my back yard. My basement built-ins, my crafts room, my office, my driveway and many more.

Why would I ever want to shoot video with an unusual and different background? Two reasons:

(1) I can, and
(2) To help me stand out from the crowd of sameness.

Let me give you a perfect example…

Walk into any court and look at how the male attorneys are dressed. Usually the trial lawyers are wearing a dark suit, white shirt and power tie. They all carry brown or black briefcases. Almost all wear black dress shoes.

Imagine what someone would think if an attorney wore bright red or orange shoes! Or how about a loud purple double breasted jacket with rhinestones. They’d certainly stand out. (Maybe not in a good way, but they’d stand out.)

The same for your background.

You want to be different without shouting that you’re different. One of the best ways to do that is to change up your background.


Reach out to me. That’s why I’m here…to help you. I help attorneys across the country create entire video libraries of great educational attorney video. You can reach me at 516-487-8207 or by email: Gerry@LawyersVideoStudio.com. I welcome your call.

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Gerry, We were so happy to finally meet you. We thought that we knew a thing or two about using video in our law practice until we discovered you.
You are the man. Meeting you last week prompted us to completely rethink our video strategy AND we decided that we weren’t doing nearly enough. You light a fire under our butts!
We are now back in Seattle and refocusing and redoubling our video marketing efforts! Thanks Gerry!

Chris & Mischelle Davis
Davis Law Group, P. S.