What Should I Talk About In My Lawyer Video?

You already know the answer.

When a prospective client walks in your door, do you ask the same question? Do you say to yourself, “What should I say to this potential client?” Of course not. That’s because you already know what to say. It’s the same thing with video.

Content is the key to getting a viewer to watch your entire video. If you choose the wrong content, they will never watch you, and will likely never watch any of your videos.

What’s the “Wrong content?” That’s simple. Talk about yourself. Talk about where you went to school. Discuss how you did so well in law school and won lots of awards. Then, make sure you tell them about being on law review or being a champion moot court advocate. (I know about this since I was a 2nd place winner in a big regional moot court competition in my 3rd year of law school 20 years ago. Big whoop.) Then talk about where you worked and who you clerked for.

If you don’t detect the sarcasm, you should. Why? Because a viewer really doesn’t care about you. They care about solving their legal problem. If you talk about yourself, you will virtually guarantee that nobody will watch your videos.

I did a webinar recently with a professional video guy who felt that it was important to tell viewers about who you are and what your experience has been. I agreed with him…sort of. Yes, you should have a description on your blog or website about your credentials, however, your video clips should be about your viewer, NOT YOU.

Ok- so what should you talk about? What do your clients ask you when they come to your office? That’s what you should talk about.

“How much is this going to cost?”

“How long will this litigation take?”

“What is my case worth?”

“How much time do I have to bring a case?”

“What do I need to prove in order to win?”

Get the idea? Before you know it, you’ll be jotting down questions faster than you can create your videos.

Till next time, see you on video!

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2 Responses to What Should I Talk About In My Lawyer Video?

  • Gerry – you provide great information. However not all attorneys practice PI or MedMal. I suggest you refine your presentation slightly to reach out to other attorneys who are attune to the need to use the best marketing techniques. Since I am a member of NAELA.org, LCPLFA.org, Special Needs Alliance.org, EderCounsel.com, WealthCounsel.com and focus my practice exclusively in theses ares (elder law, including Medicaid, estate planning, estate/asset protection, life care planning, and special needs) I suggest you reach out to the members of these communities (more than mere organizations).

  • Hi Richard,
    Thanks for your suggestions!
    The point of the blog post was that the attorney identify who their ideal client is and create video content that is laser focused directly to them. It doesn’t matter if you do PI or med mal or trusts and estates or transactions, etc. The idea is the same. A video with content directed to your prospective client is much more likely to generate that call than a generic, bland ‘me-too’ style video.

    Thanks again,

    Gerry

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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA