What Kind of Comment is That??

You left a comment on someone’s video on YouTube. You said “Great video. Keep up the great work.” Someone else left a comment that said “Way to go.” Another person said “Awesome. Somebody else wrote “Cool video dude.”

Besides the severely short accolades, do these types of comments gain you any traction in the eyes of YouTube? The answer is no.

If you think this is social interaction, I will argue that it’s not. It’s not interactive. These brief comments have no real value. They don’t ask questions. They don’t continue the conversation. They don’t have any value.

Your goal when creating video is to begin a conversation. YouTube is a social media. It’s interactive. When someone leaves a comment on your video, ask questions. “What did you find interesting about the topic?” “What additional information would help you understand this topic?”

If someone leaves a comment that you personally disagree with, I advocate not deleting it. Instead, it’s a perfect way to begin a discussion that educates the viewer. As long as the conversation is civil, leave the comments even if you disagree with it. If the dialogue takes a turn for nasty or obnoxious, cut it off and delete it. Otherwise, use it to educate.

It’s just like in jury selection. If one potential juror makes a comment that is incorrect and obviously ignores your position, you will make sure you take time to explain why that person’s view is incorrect before you excuse the juror. You will let all the other jurors in the room know why this person’s viewpoint is inaccurate and establish the guidelines in your case.

“You don’t have to sit here for 3 weeks trying to make sure you’re right. Instead, you only have to be more likely right than wrong…”

“Mrs. Jones, are you a little closer to the people who think we have to prove our case with 100% certainty or are you willing to accept the Judge’s instruction that we need only prove that we are more likely right than wrong?”

YouTube is a social media platform that begs for interaction. Learn how to interact. You’re at a party. Don’t hide in a corner and expect people to fawn all over you. Step out of the shade and into the light. Stick out your hand and introduce yourself. Importantly, listen and learn. Ask questions and find out what their concerns are.

Then you can leave useful contents without giving legal advice.

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4 Responses to What Kind of Comment is That??

  • Bill Cobb says:

    Gerry, what you said above is profound, “Your goal when creating video is to begin a conversation.” I’m keeping that in mind on future videos and how I can add creativity to begin a conversation. Gerry, just wanted to somehow say thank you so much for this. Bill

  • Bill Cobb says:

    If you think about it, I’d love to read a post on the Top 10 methods you use to begin a conversation within your videos. That would be awesome. Bill

  • You’re welcome Bill.

    Just look at my headlines to learn how I begin conversations with people through the use of video. I ask questions. Or I make a statement and then ask a question. Take a look at some videos on my medical malpractice video channel: http://www.youtube.com/user/lawmed1?feature=mhee

  • Bill Cobb says:

    Gerry, I sincerely appreciate your time on this. Really Do! Bill

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins