What Kind of Comment is That??

You left a comment on someone’s video on YouTube. You said “Great video. Keep up the great work.” Someone else left a comment that said “Way to go.” Another person said “Awesome. Somebody else wrote “Cool video dude.”

Besides the severely short accolades, do these types of comments gain you any traction in the eyes of YouTube? The answer is no.

If you think this is social interaction, I will argue that it’s not. It’s not interactive. These brief comments have no real value. They don’t ask questions. They don’t continue the conversation. They don’t have any value.

Your goal when creating video is to begin a conversation. YouTube is a social media. It’s interactive. When someone leaves a comment on your video, ask questions. “What did you find interesting about the topic?” “What additional information would help you understand this topic?”

If someone leaves a comment that you personally disagree with, I advocate not deleting it. Instead, it’s a perfect way to begin a discussion that educates the viewer. As long as the conversation is civil, leave the comments even if you disagree with it. If the dialogue takes a turn for nasty or obnoxious, cut it off and delete it. Otherwise, use it to educate.

It’s just like in jury selection. If one potential juror makes a comment that is incorrect and obviously ignores your position, you will make sure you take time to explain why that person’s view is incorrect before you excuse the juror. You will let all the other jurors in the room know why this person’s viewpoint is inaccurate and establish the guidelines in your case.

“You don’t have to sit here for 3 weeks trying to make sure you’re right. Instead, you only have to be more likely right than wrong…”

“Mrs. Jones, are you a little closer to the people who think we have to prove our case with 100% certainty or are you willing to accept the Judge’s instruction that we need only prove that we are more likely right than wrong?”

YouTube is a social media platform that begs for interaction. Learn how to interact. You’re at a party. Don’t hide in a corner and expect people to fawn all over you. Step out of the shade and into the light. Stick out your hand and introduce yourself. Importantly, listen and learn. Ask questions and find out what their concerns are.

Then you can leave useful contents without giving legal advice.

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4 Responses to What Kind of Comment is That??

  • Bill Cobb says:

    Gerry, what you said above is profound, “Your goal when creating video is to begin a conversation.” I’m keeping that in mind on future videos and how I can add creativity to begin a conversation. Gerry, just wanted to somehow say thank you so much for this. Bill

  • Bill Cobb says:

    If you think about it, I’d love to read a post on the Top 10 methods you use to begin a conversation within your videos. That would be awesome. Bill

  • You’re welcome Bill.

    Just look at my headlines to learn how I begin conversations with people through the use of video. I ask questions. Or I make a statement and then ask a question. Take a look at some videos on my medical malpractice video channel: http://www.youtube.com/user/lawmed1?feature=mhee

  • Bill Cobb says:

    Gerry, I sincerely appreciate your time on this. Really Do! Bill

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During the videotaping, you would stop and correct us when we needed correcting. During the videotaping, you let us go along on topics that you felt were interesting that may not be direct to the point but would capture our audience. When we were shy a topic, you threw one out at us. When we needed to be given direction, you gave us that direction. I can only say to anybody who’s considering Gerry Oginski for this process, that there should be no one else that you should consider.

Andrew Siegel
Siegel & Coonerty, LLP