My good friend Dave Frees, Esq. asks that question in his mastermind group called 3 Days to Success. He gets you to visualize what your ideal firm would look like. Then he asks whether you have achieved your ideal and if not, why not.
The exercise is eye-opening. It’s challenging. It’s remarkable.
There are always excuses about why something cannot be done. Maybe it’s inertia or apathy. Maybe is lack of motivation. Maybe there are other issues. However, many lawyers never even visualize where they want to be and then develop a plan to get there.
They’d often just let their lives take them wherever fate drives them.
That’s a recipe for never getting to where you want to go.
This past weekend I had the privilege of speaking to a group of really smart lawyers at the M&L Legal Marketing Seminar in beautiful Vancouver, British Columbia in Canada. The purpose for joining together was to discuss what was working in their law firms and what was not.
What was so interesting about each of these lawyers was they they all had a vision of what they wanted their law firms to look like. Some wanted to be big mega-firms. Others wanted to stay small. Many wanted to take their marketing to the next level by gaining a competitive edge. Still others wanted to improve how to manage their many employees.
There wasn’t a single lawyer there who did not have a vision for their law firm.
During the three day seminar, each lawyer had developed an action plan for implementing their vision.
If you do not have a vision for where you want to go, how can you ever get there?
What I learned after my discussion with these really smart attorneys, is that many of them now have a vision for creating video to market their law firms.
WHAT ABOUT YOU?
What’s your vision for your ideal law firm? Do you want to stay small or have the biggest firm in town? If so, how exactly will you get there?
If you have not yet created video to market your practice, what is your plan to not only compete in the online video space, but dominate your online market?
Let me know in the comments below.
NEED HELP CREATING VIDEO?
If you need help creating an entire video library, I have two programs you need to consider; 50+ videos in a 1 day shoot or 100+ videos in a 2 day shoot six months apart. To learn more about our programs leave a message for Kathleen 1-800-320-4314 or send her an email: Kathleen@lawyersvideostudio.com to set up a call with me. I look forward to speaking with you.