What Do You Think of This Attorney Video?

This is really exciting. It’s got great information for a consumer. It’s over 3 minutes long.

By now, you must be wondering the same exact thing that I did. What exactly is this?

It appears to be nothing more than a static business card. That’s it. Nothing more. Excitement over. Go home.

Ironically, there is no description for this exciting video. I guess in law, sometimes less is more. Except in this case. It appears to be less is less.

I clicked on this video believing that there would be some substance behind the graphic. I was wrong. In fact this was disappointing.

I don’t understand why anyone would create a three minute graphic that has no music, no voiceover and no interaction whatsoever.

Seriously, what would compel a viewer to pick up the phone and call based upon this three minute video? Let me know your thoughts.

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5 Responses to What Do You Think of This Attorney Video?

  • Rob Kates says:

    It’s clearly a black hat SEO strategy. The YouTube Channel it is on belongs to an SEO company and they have it posted 10 times and extensively keyworded. I don’t think they care about compelling content they are just striving for a cheap way to get search engine position. They do seem to be getting views on the videos. Although given their overall strategy I would not put it past them to have generated these by themselves.

    While I certainly do not agree with this method, it would be interesting to know if it is effective. We know Google sees video as “valuable” content and supposedly adds extra weight to that when determining rankings, but are they making this determination on (able to view) the actual video or just using keywords, descriptions and titles.

  • DebG. says:

    Wow. I can’t believe how bad that is. Poor Jewett & Johnston :(

    Deb

  • Barry Doyle says:

    I thought that there was something wrong with my computer. At first, I was impressed that they left the phone number up long enough for me to write it down if needed, then after enough time passed, I had to double check that the You Tube player was actually running. The great thing about this video is that when you click through to the channel, there are 4 exactly like this, but with slightly different tags. And all of them have 1,000 or more views. Who is watching this stuff?

  • Barry,
    The reality is that nobody is watching this type of video. Those views are wildly inflated and have no relationship to the video or the content. However, an unsuspecting viewer who happens upon such a video might initially think this was a popular video with great content.

    As you can see, there is no content here. That’s disturbing. It’s like making an overt promise to a viewer searching for information and when they come looking and expecting great content, they’re left deflated and disappointed. That is clearly not what you want to accomplish when creating educational video to teach your ideal client.

  • Rob,
    Although we don’t know their exact algorithm, there are clear indications from both YouTube and Google that they look for interaction as well as # of views. They look for the comments…real ones, not spammy comments. They compare the # of views with the number of likes and the quality of comments. Are there real interactions and conversations?

    I tend to believe that YouTube and Google know there are people/companies out there that actively look to inflate views and drive traffic in an effort to scam the system.

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