What Do An Attorney, An Accountant and a Doctor All Have In Common?

Shooting Video in Vancouver

The answer is marketing.

Some will market their professional business by word of mouth. Referrals are the best source of business.

Some will use TV, radio or newspaper ads. Others will get involved in community events and network through charitable organizations.

Others will go online and advertise themselves through websites, blog posts and articles.

The one thing these professionals recognize is that video is the tool that allows them to communicate a message far different from traditional sources of marketing.

Right now, every professional in the United States is waking up to the realization that old methods of marketing are simply less relevant today than they used to be. Yes, referrals are still the best method of generating new business. However, really smart business owners, entrepreneurs and professionals recognize how important video marketing is.

Go onto YouTube and do a search for accountants and you will find video. Do a search for a particular specialty of medical doctor and you will find doctors on video. Do a search for medical malpractice attorneys and you will find lawyers on video.

I have the privilege of having attorneys, accountants and doctors, as well as really smart entrepreneurs as my video clients.

When other businesses and entrepreneurs take notice of what you’re doing and reach out to create video using education based marketing, that’s a clear sign that these smart business owners ‘get it’ and understand how powerful video marketing is.

So the next time someone starts telling you a story about an attorney, an accountant and a doctor all walk into a bar and the first one says “I just created a video about…”

You might want to interject that they’re all there to talk about video marketing :-)

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What I appreciate about what Gerry does is that he doesn’t waste a whole lot of my time. He gets right to it and helps me focus on improving the video and focusing on delivering the message quickly and effectively. I really appreciate that. You need a coach. Somebody that can independently objectively look at what you’re doing and give you advice to make sure you do it right.

Eric Engel
Engel Law Group, P. S.