Do You Watch the Attorney Videos You Create?

Do you watch ALL of it?

I’ll bet you don’t.

If you spend the time, energy and resources to put video content online, why haven’t you taken the time to watch what you have created? Why haven’t you spent the time to see what type of job your video company has done with your content?

If you have watched your videos, what three things could you improve instantly?

I guarantee that if you really watch your videos and watch them till the end you could identify at least three different things you can improve.

Don’t believe me?

Send me an e-mail to with a link to your video and I promise you I can pick out three things that you can improve.

Why would you want to do that?

Don’t you want to improve what you have created? Don’t you want to get better at what you do? Don’t you want to improve your presentation and your message?

Your goal, as an attorney who is putting great educational information online, is to do it in a way that attracts your ideal client and consumer. The majority of attorneys, no matter how good they think they are, are lacking in a few different areas on video.

I have trial attorneys tell me what great communicators they are. They show me their excellent results. Yet when they get in front of the camera, their brain turns to Jell-O. They can no longer present their material. They have difficulty getting across their key message while talking to a camera lens.

We can all use room for improvement. No matter how long you’ve been doing this. Myself included.

I’m pleased to say that as of today, I have 1362 videos online working for me night and day. If you were to look at my early videos, when I knew nothing about video and I knew nothing about the psychological triggers that compel viewers to pick up the phone and call, you would see a drastically different type of video than one I create today.

You know I am a big marketing student and I love learning new strategies and tactics to implement in my videos.

By the way, if you think you can simply copy some of the strategies you see on the surface of my recent videos, you are sorely mistaken.

Your goal, even if you have created only a handful of videos, is to continually improve upon what you have created. If you think it’s a one and done tactic, you are sorely mistaken.

Attorney Video marketing is an ongoing dynamic method to attract your high-value client using laser focused content.

Not only do I review my videos from start to finish, but I am always looking to refine and improve what I do. That also explains why I spend a great deal of time reviewing other attorneys videos for my own benefit.

Doing that allows me the opportunity to learn not just what to do, but importantly, what not to do.

Video Audits Now Available…

If you’d like to learn how to improve what you’ve done, reach out to me at 516-487-8207 and let’s take a look at what you’ve already created. I guarantee there’s room for improvement.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins