Unruh, Turner, Burke & Frees
The next time a lawyer asks me that question I’m going to scream.
Lawyers are so focused on being professional that they literally forget to be real. Many think they have to create this lacquered and varnished persona of a buttoned-up, stuffy, formal attorney. Well, if that’s your persona then I wish you well.
I actually know lawyers just like that.
I find them to be arrogant, somewhat obnoxious and not personable. In my opinion they are off-putting. They are not reachable. They’re not the type of people who make you feel warm and fuzzy. They may be great attorneys but their persona puts up a significant communication barrier.
There is a huge difference between creating an excellent looking video to one that is ‘professional’.
Here’s what I mean…
Our online viewers watching our videos correlate our legal ability with the quality of our video. It’s a fact. That means if you have crappy quality video, your viewers are going to have the perception that your legal ability may suffer as well.
A professional video is one entirely of perception.
What do you want your video to look like? How do you want to appear on video? Are you going to be stiff, uptight and formal as if you are giving a lecture from the podium and not move? Or, are you going to simply have a great conversation with a viewer who is looking for information and have great quality video at the same time?
I love the fact that my competitors believe that they need to create “professional quality” video. I love the fact that they don’t understand the distinction I talk about here. I truly appreciate their misunderstanding of what a viewer looks for when going online for information.
Just do me a favor, don’t share this blog post with them. They might actually get the idea that they don’t need to be “professional” to create a great educational video :-).