Video Production Company Offers Awful Advice to Attorneys

Who's Your Video Producer?

I came across this website while searching the internet for attorney video production companies that offer useful services. Here’s the advice they offer to their attorneys:

Using a script, focus on your firm’s expertise and trustworthiness through testimonials and proven results.

To successfully deliver your firm’s message, consider using examples and visual cues by showing footage of your firm’s lawyers working on behalf of clients. Demonstrate to your audience that your firm is the best fit for them. You may even want to debunk myths, such as the idea that clients cannot afford your services.

First of all, I strongly advocate never using a script when creating attorney video.

Why not? Because it always comes across as contrived and unnatural. More importantly, when a potential client comes into your office and asks you a question, do you need to run to your file cabinet and grab a script in order to answer that person’s questions? Of course not.

Secondly, this advice tells you to focus on your firm’s expertise. I totally disagree. This is the traditional form of Yellow Pages advertising  which shows everyone that it’s all about “Me, me, me.” I would think by now, most video production companies would recognize that it’s got nothing to do with “Me, me, me.” Instead, it has everything to do with “You, you, you.”

Third,  look at what they recommend next:

To successfully deliver your firm’s message, consider using examples and visual cues by showing footage of your firm’s lawyers working on behalf of clients.

Do you really think that by showing B-roll footage of lawyers looking at papers and lawbooks that that visual is going to convert an online viewer into a caller? I don’t. In fact, I don’t believe that  it adds anything, and simply is a waste of time and space.

They continue by saying “Demonstrate to your audience that your firm is the best fit for them.” Again, do you really believe that statement will help convert an online viewer into a caller? I don’t. The focus of that statement is once again “Me, me, me.”

If only these people would stop trying to sell law firm clients to online viewers, then viewers might actually take an interest in whatever video they created. Don’t these video production companies know that people want real, useful information and not a sales pitch?

You might  be asking yourself while reading this blog post which video production company it was that offered these statements? As much as I would love to publicly out them, I don’t want to give them the recognition nor do I want to embarrass them. Hopefully, they’ll get around to reading this blog post and recognize their content.

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Testimonials

Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. But I tend to freeze without a visual cue. So, without visual cues, the day could well have been a huge disaster. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot. Many thanks for your coaching!

Richard Habiger
HabigerElderLaw.com