“Your Video Has Some Problems…”

video has problemsI spoke to 22 attorneys over the course of two days helping them create video marketing plans for them and their law firms.

During each of my conversations with these really smart attorneys I had an opportunity to review videos that they had done that were online.

Every video had problems. Some worse than others.

The attorneys didn’t realize they had problems. Nor could they identify whether any callers had seen their videos prior to calling.

Here’s a list of what was wrong with most of their videos.

  1. The headline was not interesting.
  2. The description was sorely lacking. Some had one sentence. Some had two. A few had no information about what the attorney was saying in the video. Many had no contact information.
  3. Not one of them had a word-for-word 100% accurate transcript.
  4. Not one of them had spotlight annotations, which are clickable links at the end of the video.

Why did these videos lack these things?

The attorneys didn’t know they needed them.

I didn’t even address the message the attorney was making or their presentation.

Why do I bring this up?

Many attorneys want the benefit of great video.

The problem is that they do it on their own, or hire a local video company to do it for them. There are problems with doing it both of these ways.

If you don’t spend the time to learn how to do this properly, you’ll likely be missing critical steps in the video marketing process.

Likewise, if you hire the lowest cost video guy, you’ll likely get the lowest cost video that is missing key components.

My question is: “Why would you hire a company to do just pieces and parts of what you need to get done?”

Unless you’re also going to do all those other things, you’ll be scratching your head wondering why nobody is watching your videos.

If you’d  like help creating a video marketing plan for your law firm, I encourage you to reach out to me at 516-487-8207. I’ll help you create a video marketing plan to achieve your video marketing goals- for free; on the phone. And, if you need help implementing your plan, I can do that as well.

Go ahead, reach out to me. I’m looking forward to helping you!

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I highly recommend Gerry Oginski’s Lawyers Video Studio. He gave us the exact instructions to prepare high quality, high content, straight forward videos. During the shoot Gerry guided us through the process the whole way. Gerry gave us the exact feedback we need to keep our message on point in a succinct and meaningful way. He delivers a low pressure, simple, done-for-you system to prepare, shoot and production videos. If you want to create quality education based marketing videos that will produce response, you need to use Gerry’s service.

Ryan Pitz
Intake Academy