Beem Patent Law Firm
We all like a great deal. There’s nothing wrong with that. Most of us are conscientious price shoppers. We are taught at a young age to compare prices of similar items.
When we reach adulthood and go buy our first new car, we spend tremendous time researching every possible option and comparing one dealer to the next. We expect that car dealers will compete on price since they are really commodities.
When we shop for jewelry or watches, we tend to do the same thing. That’s because a Timex watch being sold in Wal-Mart is the same exact Timex watch being sold in CVS. It’s the exact same watch simply being sold by two different retailers.
Those that are only concerned about obtaining the lowest cost attorney to solve their legal problem, you recognize that they truly don’t understand the value you can provide compared to your lowest cost competitor.
Those value shoppers look at you as simply another commodity.
To them, your legal services are a commodity similar to a box of laundry detergent or a gallon of milk or a Timex watch being sold in Wal-Mart. Those consumers don’t understand what you offer. Trying to explain the value you provide compared to the bargain-basement attorney is like banging your head on the wall.
It’s unlikely you’re going to convince one of these price shoppers to recognize that your services are so much more valuable than the bargain-basement attorney who sends a young associate to handle their legal problem for pennies on the dollar.
The same is true of lawyers who are looking for experienced video companies to help them create great educational online video to market their law firms today.
Nothing could be further from the truth.
If you are going to seriously price shop each of these companies, you need to make sure that you are comparing apples to apples and oranges to oranges.
Importantly, you need to ask each of these video companies:
I guarantee you that not a single one of them will be able to do so.
On the other hand, if you were to ask me those same questions, not only can I tell you that the answer is “Yes,” but I can actually prove it. I can show you actual videos that I created that generated valid calls that resulted in valid cases that resulted in settlements of $8.6 million over the past eight years.
Keep in mind whether they offer the following features and benefits:
Also ask them whether they create actual human transcripts for each video. Ask whether they create a blog post for every video you create. Ask whether they offer you the opportunity to obtain all the professional photos taken of you during your video shoot to use in all your marketing messages.
Ask whether they give you the opportunity to have all of your videos put on DVD and CD in order to use in your shock and awe kit. Ask if they use spotlight annotations to keep viewers interested in your content. Go ahead, ask them. I dare you.
Let them know that I do all these things here in the Lawyers Video Studio. All of them.
If you’ve been reading my blogs for any length of time, you will know that we are clearly not the lowest cost provider by any means. For good reason.
There is no other trial attorney in the country who helps other lawyers create great educational video to market their law firms online today. None.
There is no other video company in the country that can point to their videos having generated valid calls and valid cases that resulted in net profit to the law firm. If you think that all video companies are the same, you are mistaken.
The others are simply video production companies. There’s a big difference.
If you want to price shop, then I invite you to do so. But when you do that make sure you’re comparing apples to apples and not apples to oranges. Then you’ll quickly see that some video guys offering bargain-basement prices are simply commodities, no different than choosing where to buy your milk or cereal or your Timex watch.
On the other hand, if you’re looking to take the burden off your shoulders…if you’re looking for speed to get your videos up and running…if you’re looking for the most experienced video marketing attorney in the country…then you need to answer the next question:
If you think you’re the right attorney for our video marketing programs here in the Lawyers Video Studio, I encourage you to reach out to me. You can reach me at 516-487-8207.