Video Marketing For Lawyers: Why Hiring Lowest Cost Video Provider is Doing You a Disservice

Let’s face it, we all like a bargain.

We all like a great deal. There’s nothing wrong with that. Most of us are conscientious price shoppers. We are taught at a young age to compare prices of similar items.

When we reach adulthood and go buy our first new car, we spend tremendous time researching every possible option and comparing one dealer to the next. We expect that car dealers will compete on price since they are really commodities.

When we shop for jewelry or watches, we tend to do the same thing. That’s because a Timex watch being sold in Wal-Mart is the same exact Timex watch being sold in CVS. It’s the exact same watch simply being sold by two different retailers.

For those of you who have hourly rates, you know that some of your clients love to price shop.

Those that are only concerned about obtaining the lowest cost attorney to solve their legal problem, you recognize that they truly don’t understand the value you can provide compared to your lowest cost competitor.

Those value shoppers look at you as simply another commodity.

To them, your legal services are a commodity similar to a box of laundry detergent or a gallon of milk or a Timex watch being sold in Wal-Mart. Those consumers don’t understand what you offer. Trying to explain the value you provide compared to the bargain-basement attorney is like banging your head on the wall.

It’s unlikely you’re going to convince one of these price shoppers to recognize that your services are so much more valuable than the bargain-basement attorney who sends a young associate to handle their legal problem for pennies on the dollar.

The same is true of lawyers who are looking for experienced video companies to help them create great educational online video to market their law firms today.

Many attorneys simply view video creation as a simple matter of hiring the lowest cost video provider.

Nothing could be further from the truth.

  • You can always hire your neighbor’s teenager to shoot some video for you and throw it up online.
  • You can always hire a local wedding videographer to create some video and put it up online.
  • You can always go to a TV studio and rent their production team to create video so you can put it online to market your law firm.

If you are going to seriously price shop each of these companies, you need to make sure that you are comparing apples to apples and oranges to oranges.

You need to compare all the features and benefits that each company provides.

Importantly, you need to ask each of these video companies:

  1. Whether their videos have generated calls to the attorney’s office
  2. Whether those calls have generated valid cases and
  3. Whether those cases  have resulted in profit to the firm.

If they answer “Yes” to any of those questions, ask them to prove it.

I guarantee you that not a single one of them will be able to do so.

On the other hand, if you were to ask me those same questions, not only can I tell you that the answer is “Yes,” but I can actually prove it. I can show you actual videos that I created that generated valid calls that resulted in valid cases that resulted in settlements of $8.6 million over the past eight years.

When you are considering the lowest-cost video provider…

Keep in mind whether they offer the following features and benefits:

  1. Do they have an experienced attorney who will be your video producer?
  2. Do they know what content compels a viewer to call?
  3. Do they teach you what not to do in your videos that will drive away your consumer?
  4. Do they teach you what you must always do at the beginning of every video?
  5. Do they teach you what you must always do at the end of every video?
  6. Do they have a mastermind call with you to prepare and plan out your video content?
  7. Can they create massive amounts of video content in just one day of shooting video?
  8. Have their video producers written books and hundreds of articles about video marketing for attorneys?
  9. Has their CEO or founder been called “America’s leading authority on video marketing for lawyers?”
  10. Do they lecture to thousands of lawyers each year teaching them about cutting edge video marketing strategies?
  11. Have they been interviewed on webinars, seminars, podcasts, in print, in newspapers, in legal magazines, marketing magazines, and online about their knowledge and expertise in the field of video marketing for attorneys?

Also ask them whether they create actual human transcripts for each video. Ask whether they create a blog post for every video you create. Ask whether they offer you the opportunity to obtain all the professional photos taken of you during your video shoot to use in all your marketing messages.

Ask whether they give you the opportunity to have all of your videos put on DVD and CD in order to use in your shock and awe kit. Ask if they use spotlight annotations to keep viewers interested in your content. Go ahead, ask them. I dare you.

If they are not doing all these things, ask them “Why not?”

Let them know that I do all these things here in the Lawyers Video Studio. All of them.

If you’ve been reading my blogs for any length of time, you will know that we are clearly not the lowest cost provider by any means. For good reason.

There is no other trial attorney in the country who helps other lawyers create great educational video to market their law firms online today. None.

There is no other video company in the country that can point to their videos having generated valid calls and valid cases that resulted in net profit to the law firm.  If you think that all video companies are the same, you are mistaken.

We are a video marketing company.

The others are simply video production companies. There’s a big difference.

If you want to price shop, then I invite you to do so. But when you do that make sure you’re comparing apples to apples and not apples to oranges. Then you’ll quickly see that some video guys offering bargain-basement prices are simply commodities, no different than choosing where to buy your milk or cereal or your Timex watch.

On the other hand, if you’re looking to take the burden off your shoulders…if you’re looking for speed to get your videos up and running…if you’re looking for the most experienced video marketing attorney in the country…then you need to answer the next question:


If you think you’re the right attorney for our video marketing programs here in the Lawyers Video Studio, I encourage you to reach out to me. You can reach me at 516-487-8207.

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2 Responses to Video Marketing For Lawyers: Why Hiring Lowest Cost Video Provider is Doing You a Disservice

  • I know that you get what you pay for in all aspects of life and preach this to my price shoppers. However, you still have to be reasonably priced. I would like to discuss your services and fees. My number is (508) 752-7500 and afternoons are the best time to reach me in the office. My secretary will be out until 8/28 so if you call before that leave a message with the service and I will return your call.


  • Gregory,
    Before discussing services and fees, it’s critical to know what we do and how we do it.
    It’s critical to know how we’re different.
    It’s vital to know what we offer.
    It’s extremely important to know that we’re not a production company. We’re a video marketing company. Big difference.
    It’s also important to know that by creating great educational video, you make a one-time investment in something that works for you FOREVER. No other media allows you to do that.

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I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC