I had an “Aha” moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how medical malpractice and personal injury lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was “No.”
“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!
It took me a few months to come to grips that I AM a marketer of my legal services. I may be a lawyer who helps injured victims obtain compensation, but in order for the world around me to know that I am here and available, I must be able to TELL THE WORLD what I do and how I’m different from all the other people who market themselves. That’s marketing.
Dan Kennedy, the well-known information marketer likes to say that we are all marketers of information, regardless of what business we’re in. As an attorney who uses video to market myself, I really had a tough time accepting that I am a marketer. Yet with each new video I created, I began to see how I was educating my viewers and marketing my services at the same time.
Now, I consider myself a marketing maven. I love to read about marketing and learn from smarter people who have “Been there and done it” marketers. If you’re an attorney, you can’t get any better than learning from fellow trial lawyer Ben Glass of Fairfax Virginia. Ben has transformed the way attorneys market themselves to the general public and empowered them to be different, be ethical, and live life big while carving out a family life for themselves. His marketing system, Great Legal Marketing is a genius breakthrough. If you haven’t been to one of his seminars, you shouldn’t walk there, you should run there.
I am proud to say that I’m a marketer of legal services. My videos are watched around the country and in many different parts of the world. I am proud that I receive calls from viewers thanking me for providing useful information that nobody else gives. I know video works. It helps show I’m different. It lets viewers get to know me and begin to trust me before I ever meet them in person.
The sooner you realize that you are a marketer, the sooner you can transform your good video into great video.
Thanks for taking the time to read my blog.
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.
You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.