Video Marketing for Lawyers: The Day I Became a Marketer

I had an “Aha” moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how medical malpractice and personal injury lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was “No.”

“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!

It took me a few months to come to grips that I AM a marketer of my legal services. I may be a lawyer who helps injured victims obtain compensation, but in order for the world around me to know that I am here and available, I must be able to TELL THE WORLD what I do and how I’m different from all the other people who market themselves. That’s marketing.

Dan Kennedy, the well-known information marketer likes to say that we are all marketers of information, regardless of what business we’re in. As an attorney who uses video to market myself, I really had a tough time accepting that I am a marketer. Yet with each new video I created, I began to see how I was educating my viewers and marketing my services at the same time.

Now, I consider myself a marketing maven. I love to read about marketing and learn from smarter people who have “Been there and done it” marketers. If you’re an attorney, you can’t get any better than learning from fellow trial lawyer Ben Glass of Fairfax Virginia. Ben has transformed the way attorneys market themselves to the general public and empowered them to be different, be ethical, and live life big while carving out a family life for themselves. His marketing system, Great Legal Marketing is a genius breakthrough. If you haven’t been to one of his seminars, you shouldn’t walk there, you should run there.

I am proud to say that I’m a marketer of legal services. My videos are watched around the country and in many different parts of the world. I am proud that I receive calls from viewers thanking me for providing useful information that nobody else gives. I know video works. It helps show I’m different. It lets viewers get to know me and begin to trust me before I ever meet them in person.

The sooner you realize that you are a marketer, the sooner you can transform your good video into great video.

Thanks for taking the time to read my blog.


Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at He welcomes your call.

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4 Responses to Video Marketing for Lawyers: The Day I Became a Marketer

  • Jamie Parks says:

    Gerry I’m liking your updates, but it seems that it would make more sense if you would just post video versions of these posts.

  • Ben has done a remarkable job of marketing himself. He was always very generous with his time. The only thing I think about when I visit Ben’s site to see what I can learn is I feel like he’s a book saleman. And I wish on his homepage video he’s come closer to the camera. However his web site is so much cleaner that it used to be.

    Of course who am I to criticize someone who’s gone out there and done it ahead of the crowd. I’ve read that the giveaway book increases conversion by 60%. An interesting number not sure there is support to back it up. However my offer of a free consumer guide for personal injury has not gotten many takers.

    Yes i am a marketer and education based marketing ala trey ryder kennedy ben and you is quite nice. Now I’m wondering about techniques to convert visitors to clients .

    all the best and thankyou for introducing me to video .

  • The key to conversion is using video to get your viewers to call you asking for more information!

  • Jamie- you raise a great point. Why not use video to make these posts?
    The simple answer is that it takes a tremendous amount of time to create/edit/upload each video. I would love to do video posts of each of these topics that I blog about on a regular basis. However, keep in mind that I still have a ‘day-job’ as a full-time personal injury and medical malpractice trial attorney which limits the available time to create video posts.

    On the other hand, creating blog posts that are relevant to attorneys who want to create video are nowhere near as time consuming, and I love being able to come up with a new idea and immediately post it in minutes.

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He is the solo practitioner that pretty much dominates the web for anything medical malpractice in New York, and frustrates the hell out of all the “big guys” that spend millions and millions of dollars. He’s tenacious, he’s very good at what he does, and he’s just “killing it”. In fact, he’s actually beating me in a lot of categories for video for lawyers. He is organized and methodical as both an attorney and as a video master. I would advise anybody that’s looking to do videos to talk to Gerry about his services.

Tom Foster
Foster Web Marketing