Give the information away for free in order to get a viewer to ask for more information. You are viewed as the wise man on the totem pole because you’re giving away information when nobody else is.
Does this work for attorneys who charge a fee for their initial consultations? Definitely.
Most lawyers who charge a fee for an initial consultation are very reluctant to give any information on the phone or by email. They rely on that initial consult fee to generate revenue. However, what they don’t realize is that they’ve created an obstacle to getting that person in their door to become a client. They’ve put up a hefty roadblock that can only be unlocked by paying a large fee. Here’s the problem with buying something sight unseen: You don’t know what you’re getting; you don’t know if you can trust that person; you don’t know if it will be worth your money. These are all valid concerns and you cannot allay any of them with your current model of charging a fee for an initial consultation.
For those lawyers I strongly suggest creating video that gives information away. Describe the process of the initial interview; why you charge a fee for the initial meeting; what a consumer can expect; what guarantees you can make or cannot make. Even if you don’t offer any real substantive information, a viewer will get to hear you, see you and judge for themselves whether you are the type of attorney they want to meet. Don’t hide behind your door. Open the door and welcome your prospects in.
Give information away, and viewers will want more. That’s what will make you stand out from the crowd and make you the logical choice for a prospective client searching for an attorney.
Susan Cartier Liebel, creator of Solo Practice University says, “Gerry has the aptitude and technical savvy to create compelling, engaging and highly-professional videos to get potential clients to pick up the phone. Educational marketing through video is the future. Gerry is your teacher.”
Susan Cartier Liebel, Esq.
Creator of Solo Practice University, Solopracticeuniversity.com
Gerry Oginski is a New York medical malpractice trial lawyer who created The Total Online Video Solution for Lawyers to help lawyers get onto video.
We make it so simple, fun and easy for you to create your attorney video. We shoot your video, create a custom video channel for you and we give you the equipment we just shot your video with. This way you can create video any time you like. You just turn on your equipment, create your video and then send us the memory card and we do the rest. My team of post-production specialists edit your video and before uploading it, I personally review each one. Then, before you know it, your videos are online. The hardest thing you had to do was drop that memory card in our pre-paid Fedex mailer. That’s it.
There is no other video production company that offers this much value for the money. None. That’s how I stand out. I’m different and it shows.
So what are you going to spend your marketing dollars on this year? The same old tired way of hoping to get new clients, or a proven way that is the best return on your investment? How do I know it’s the best ROI? Because I’m living proof it works.