Video Marketing for Lawyers: Does Your Video Co. Blog About Your Video?

You’ve created content for your video. You shot your video. Your video production company edited your video and now it’s finalized and ready to be posted to the video sharing sites. They also agreed to post it to your website…for free! Do they now say “Have a nice day?”

Did your video production company agree to optimize your video so the search engines would index it and make it easy to find? Or did they say “Have a nice day?” Maybe they offered you an ala carte menu where you could pick and choose their video services. If you wanted to have your video search optimized, you’d have to pay extra. Hmm.

After they posted your video to the sharing sites, did they agree to write a blog post that promotes and tells the world about your video? “No?” Why not? Don’t they know that by blogging about your video it will increase views to your video? Aren’t they aware that using social media will dramatically help promote your video? If your video company will not do this, ask “Why not?” Did they agree to put your video on their main website to highlight and profile your new video? If not, why not?

Creating your video from a technical standpoint is just the first step to getting someone to watch it. Without the video being optimized for the search engines and without you promoting your video through social media and blog posts, you lose many opportunities to have your video found, and even more importantly, watched.

Before signing up with any web video production company, ask them whether they:

  1. Include SEO in their price;
  2. Upload the video to video sharing sites;
  3. Upload the video to your blog and website;
  4. Showcase your new video on their own website;
  5. Write a blog post, on their own website, about your new video;
  6. Tweet about your new video;
  7. Use Facebook and MySpace to tell the world about your video;
  8. Upload the video to Facebook.

If they don’t, ask “Why not?”

Then, try to find a video production company that includes all of that in their price. (FYI- here’s a plug for my video services: I include all that in my flat price, where I do everything for you, except appear on camera.)

Thanks for taking the time to read my blog.


Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. Gerry includes all of the above services in his pricing. Nothing extra. If you’re interested in getting started with creating video to market your legal services, Gerry now offers a turn-key system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at He welcomes your call.

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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA