Video Marketing for Lawyers-Behind The Scenes In Your Office

video cameraAn excellent example of how to get a viewer interested in you can be seen with a video posted by the White House. “The White House?” Yes.

It appears that the president’s communication team clearly “gets it” in terms of connecting the public with what the president does on a daily basis. This video clip gives a “behind the scenes look” at what the president does when responding to personal letters he receives each day.

Viewers love learning about how things work. If they are searching for an attorney online, they want to know as much information as possible not only about how the law firm works, but how you work.

So how do you take president’s ‘behind-the-scenes’ video and turn it into something that you as an attorney can use to market your legal practice? Simple.

Show a viewer exactly where you work. Show them your office. Show them your desk. Show them your computer. Walk them to your conference room. Introduce them to your secretary. Show them the stack of files you work on each day. Show them the flowers or plants you have in your office. Show that you are a human being and give them an inside look into who you are.

Doing so will pay off immensely, and will likely convert a viewer to a caller. Regardless of what you think of the President, you need to click here to watch the President’s video.

Thanks for taking the time to read my blog. Have a great day!
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at He welcomes your call.
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Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.

Greg Stokes
Stokes & Kopitsky, P.A.