Video Marketing for Attorneys: Video is the Driving Force of Online Content

There are some lawyers who still don’t get it. They still think the yellow pages is relevant today. There are other lawyers who don’t blink to pay $50,000 for a TV marketing campaign. There are still some lawyers who think Craigslist is a great way to market themselves and their legal services.

All of the traditional forms of  attorney advertising are becoming less and less relevant today, especially since most people go online to get information;  free information.

Cisco, one of the biggest Internet companies in the world responsible for making the Internet work, predicts that within the next 3-4 years video will be the dominant source of information online. The statistics that they actually cite is that 91% of all content online by the year 2014 will be video-based. I’ve seen statistics and comments by people from Google, Yahoo and other leading Internet companies agree that the future of everything online is video-based.

Knowing this, the question is “What can you do with this information?”  If you knew that the stock market would go up or down in a particular year you would have the ability to make sound investment choices (putting aside any issue of insider market trading). Here you have better information, coming from the top Internet companies in the world. All the articles, seminars and blog posts that these companies put out, all point to the direction of video being the dominant way in which people will receive information online in the coming years. Undoubtedly, there will be some people who still rely on text to get their message out. There’s nothing wrong with that.

However, if you are still in the stone ages and keep insisting that your static website is going to convert more viewers into callers compared to lawyers who have video on their website and the video sharing sites, you are sorely mistaken. Your goal, as an attorney who is looking for new clients, would be well advised to get onto video today and tomorrow and the next day.

Video helps you create a bond with your viewer, establishes trust and shows the online world that you are friendly and approachable. Remember, people do business with people. They don’t do business with faceless corporations. It’s okay if you don’t think video is for you, but please remember my words three or four years from now. You don’t want to kick yourself for not creating the best method of communication online, in the most cost-effective manner possible.

For more information about how you can get onto video in a simple, easy and fun way, I urge you to explore my total online video solution for attorneys here.  To learn the mindset of the viewer and how to create compelling content I encourage you to join my video coaching group for lawyers here. It’s the perfect solution for attorneys who are creating video on their own as well as with a video production company.

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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA