Video Lawyer Marketing: Is Editing The Most Important Part?

Final Cut Express

Some might say yes. Others say “Phooey. I’ll just press record and then when I’m done, simply upload right to YouTube.”

Besides content, editing is way up there in terms of importance and here’s why:

  1. You’ve got to make your video direct and to the point. If you don’t edit out the garbage and excess verbiage, your viewer will be turned off. Don’t think that your brilliant lessons on the law are going to sway an online viewer. They won’t. Edit, edit and when you think you’ve got it just right…edit it some more.
  2. It’s tough to get a totally perfect video shoot. Even when you shoot the same scene 20 times. Besides creating a concise video that (hopefully) a viewer will want to watch, editing allows you to really think about whether a viewer searching for an attorney will pay any attention to what you’re talking about.
  3. Editing your video allows you to add graphics, which is always a nice touch. It allows you to color correct your video; this is very important especially when the exposure is not correct or the coloring is off. Does your audio have problems? Editing is the time to fix it.
  4. Want to show that you’re a savvy video expert? Transitions show off your editing prowess.
  5. Want to show off that music you’ve been playing and perfecting? Use it for an intro and exit.

If you don’t edit your videos, you look amateurish and simply have stream-of-thought consciousness; someone who just didn’t or couldn’t take the time to create a great-quality product that someone would want to watch.

My advice: Take the time to learn how to effectively edit your online videos. If you don’t have the time or don’t want to do it, hire an experienced video production company to do it all for you. It’ll be worth every penny and every minute you save. Guaranteed.

To learn more about how attorneys save time and money by joining the Total Online Video Solution program for attorneys, watch this 58 second video.


Chris Davis & Mischelle Davis


We were so happy to finally meet YOU!! We thought that we knew a thing or two about using video in our law practice until we discovered YOU. You are THE MAN!!! Meeting you last week prompted us to completely rethink our video strategy AND we decided that we weren’t doing nearly enough!!! You light a fire under our butts! We are now back in Seattle and refocusing and redoubling our video marketing efforts!!!

Thanks Gerry!!!”

Mischelle Davis

Davis Law Group, P.S.
2101 Fourth Avenue, Suite 630
Seattle, WA 98121
Phone: (206) 727-4000

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I just read Gerry Oginski's book this weekend, Secrets of Lawyer Video Marketing in the Age of YouTube. You wont find better "front to back" advice on using video to market your law firm anywhere.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA