You’ve decided to produce videos to market your law practice. You’re now looking for a video production company. Here are 3 reasons why you won’t hire me:
There. I’ve said it. These are the main reasons why you will not hire me. Now, I’m going to address each one and by the end of this article, you decide whether you need to hire me.
AM I TOO EXPENSIVE?
Most video production companies charge anywhere from $2,500-$35,000 to create attorney video. You can get the cookie-cutter video where they use a template that you cannot deviate from and get only one video clip, or at the other end of the spectrum you get a custom video channel with 3 or 4 video clips.
Here are the 9 most important things you need to ask any video production company:
If the video company you’re choosing doesn’t do all of those things with a turn-key system, ask them “Why Not?”
Am I too expensive? If you look at my turn-key system you will see that I do all of those things for you. All you have to do is show up and start talking. I do the rest.
In the Lawyers’ Video Studio I shoot one hour of video. From that one hour I am able to get about 4-5 usable video clips lasting 2-3 minutes each! I do not recommend having video clips less than one minute; that’s a waste of your time and money in my opinion. That will not give you enough time to explain to viewers the information that they need to know.
When you compare apples to apples, you begin to realize that I offer much more value for the money than many other companies. If you only want an a-la-carte menu, where you only want to pick one or two items, then you clearly do not want to hire me. Limiting yourself to just a few benefits of attorney video will limit your return on your investment. It’s your money; I strongly suggest you use it wisely.
WHO IS YOUR VIDEO PRODUCER?
Ask any of the video companies you are considering whether their video producers are practicing trial lawyers. Why is that important? It’s only important if you want someone to create video that online viewers want to watch. If you just want to create a video to ‘get your name out there’ and give the world a verbal resume of who you are, then you don’t need a producer who is also an attorney. That would be a waste of your time and money again. There are plenty of good video producers out there who can create that type of video for you.
A video producer must have experience creating LAWYER video. Not wedding video. Not commercials. Not verbal resumes that do not help a viewer understand how you can solve THEIR legal problem. They may have won awards for work they did in TV or film, but you must ask any video producer these 3 IMPORTANT questions:
A producer who is a practicing attorney will know the answers to these questions. Other producers will likely not know the answers.
YOU DON’T WANT TO CREATE 24 to 60 VIDEO CLIPS THAT WILL GET VIEWERS TO CALL YOU
Ok, I understand. You’d rather stick with your very expensive (and useless) yellow pages ad that does not distinguish you from any other lawyer. Maybe you want to try some display ads in the newspaper again. Maybe you’ll try TV commercials or direct mail. Maybe even dabble in radio spots. That’s fine. One year from now I’d like you to come back to this article and objectively look at your stats to see how many calls you received from your other advertising; how many turned into actual clients; how much revenue you generated from that advertising and what your actual return on investment is.
One year from now, you will have lost the opportunity to create 6 months worth of videos. You might even have lost the opportunity to create 12 months of videos. Just think about how many viewers come to YouTube alone: Over 100 million people EACH MONTH! Now remember, I cannot guarantee that even if you create great video that it will get viewers to call you; no marketing system could guarantee that. However, the goal of creating video is to greatly improve the likelihood that an online viewer will call you instead of your competitor. Anything you do to increase those chances will place you ahead and distinguish you from all of your colleagues. I guarantee that.
With my six month video incentive program, you create 4-5 video clips PER MONTH for six months. That gives you 24 to 30 actual videos that will be online. For attorneys who realize how incredible that value is and the tremendous savings you receive, they will eagerly take advantage of the 12 month video incentive program and create 48 to 60 videos by the end of one year. That’s a huge number of videos.
If you only want to create one video, I can do that too, however, you probably don’t want to hire me to create just one video. Besides, you have so much more information to give to a viewer than with just one video.
I will tell you that creating video is the best thing to have happened to me in my law practice. I receive calls from people across the country every day thanking me for educating them and asking me for legal help. Obviously not all callers have valid cases, but just think…if they hadn’t seen my videos, they would have never called.
So, are you willing to create useful video that will get viewers to raise their hands for more information and seek your counsel, or do you want to wait and let every other attorney get the opportunities you’re passing up? The choice, as always, is up to you. My goal is to make you an informed attorney and let you make an educated decision about which path you want to travel.
To help you make that choice I’m offering something I’ve never done before. A shameless bribe. If you sign up for either the 6 month or 12 month turn-key video creation program within two weeks of this blog post going live, I will give you a choice of receiving a FREE Hi-Definition Flip video camera ($200 value)
or a $150 gift certificate to one of the hottest Italian restaurants on Long Island; Cippolini’s. This restaurant is located in the famous Americana shopping center, known as the Miracle Mile. Billy Joel referred to the Miracle Mile in his song “It’s Still Rock & Roll To Me” when he sang “…are you gonna cruise the Miracle Mile…” Cippolini’s is the place to be seen on Long Island- and the food’s great.
This offer is only good for the first 3 people to sign up within the next two weeks. The Flip camera is a great little Hi-Def camera to take quick family video; pop it into your pocket on your next trip; take it with you next time you interview a witness in a case you’re working on. Keep it in your car- wherever you go. It’s a great little camera and you can upload directly to YouTube. (P.S. Don’t use it to create your attorney videos; it doesn’t have a way to connect an external microphone, and when used in low light, looks grainy.)
Well, that’s it. It’s time for you to decide whether you want to hire me to create your attorney video. If you’re not sure, then don’t hire me. Remember, the burden of proof here is not 100% sure ‘beyond a reasonable doubt’. Rather, the question you need to ask is whether I have shown you that what I am saying is more right than wrong. (Trial lawyers will appreciate the preponderance of evidence analogy.)
Do you want to let those opportunities slip by and a year from now ask yourself “I wonder how many new cases I’d have had if I created six or twelve months worth of video?” If so, that’s Ok. If however you want to take action NOW, then I strongly encourage you to call me at 516-487-8207 or send me an email at Gerry@lawyersvideostudio.com. For even FASTER confirmation, click here and you can click directly on the 6 month or 12 month video creation button to get started.
I look forward to working with you.
Thanks for taking the time to read my blog. Have a great day!
Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.
Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.