Video company creates beautiful in-house video studio for law firm. Find out why those videos stink.

They hired real pros. Video pros.

Guys who do TV. They created a video studio worthy of a mini TV network. Really classy. High end.

They created a set with nice furniture. Nice plants. Nice chairs. Nice sconces on the wall. They have a pretty sophisticated 3 camera setup. Not one camera. Not two, but three.

In case you don’t know, the three camera setup was originally used in the comedy series I Love Lucy. It allowed the producer to pick different camera angles without having to cut away and move the camera.

Having a 3 camera setup requires 3 people to man the cameras and a video producer to switch back and forth among each of the cameras.

The lighting is top notch. Well lit. Bright and at times sedate.

The audio is perfect. To be expected from such TV pros.

I’m sure this law firm spent a princely sum for all this great equipment.

Yet, there’s a few problems with their videos.

First, their videos look too polished.

Highly polished is a better word. Overly polished. Overly edited. It looks sterile. It doesn’t look natural. It looks forced. It looks fake.

Then, their videos are way too long. Seven, eight and nine minute videos are their normal viewing length.

Although the videos are in high-definition, they’re still missing something important.

It’s a lack of being natural. It’s being uncomfortable in front of the camera. It’s the attorneys talking about themselves.

In one sentence…they’re too highly polished.

Their logo and graphics take up the first 15 seconds of their video. Then, the attorney doesn’t even introduce himself. He just launches into his topic.

I know these attorneys will absolutely love their videos. Want to know why?

It’s because it’s a branded marketing message showcasing the firm. They likely won’t care that their videos are sterile and mechanical. They’ll relish knowing that they spent a fortune creating a state-of-the-art in-house video studio to crank out attorney videos.

What they won’t realize for quite some time is that they’ve chosen the wrong way to do it. Being natural and ‘real’ on video shows your viewer who you really are. These videos and this hi-tech video studio will never allow them to do that.

That’s a fact.

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Testimonials

I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC