Charles Pitman Injury Lawyers, LLC
At Foster Web Marketing, we’re always saying, “High quality video is the best way to attract your perfect client and beat out your competition.”
However, there are situations that call for a quick and dirty video solution. That’s right, not every video you shoot needs to be a professionally produced product.
Does this seem crazy for us to say, when we own our own studio? Don’t think we’ve gone off the deep end. We still believe that your flagship videos—those that grace your home page, practice areas, and bio pages—should be of the highest possible quality. But there is an exception to every rule, and quick and dirty testimonial videos are such a exception.
Video testimonials are one of the best kinds of videos for your marketing—and one of the hardest to get. A quick and easy video with your phone or tablet can be incredibly effective because seeing your clients speak from their hearts, in their own words, is amazingly compelling!
So, how do you get started? With the right lighting, a little attention to detail and the mobile device of your choosing, you can shoot an effective testimonial video in your office.
As your case wraps up, ask your client if she would be willing to say a few words about working with you on camera. Reassure her it does not have to be scripted or perfect—it just has to be genuine! If you catch her following the announcement of a big settlement or after you’ve helped her solve a stressful problem, you’re likely to get some heartfelt footage.
Now, don’t waste an authentic testimonial video by forgetting your video basics! If you’re an amateur camera-person, remember these tips:
Once you have this footage, follow standard video optimization advice: Think like a copywriter and pick a great title for your video—including the type of case and your location. Transcribe the testimonial for the video description, and let the client’s own words speak for you.
Then get that video on your website and YouTube Channel ASAP! If you do this every time you close out a case with a great client, all those positive words about you and your firm will drown out any online noise made by your competition.
Get more inside tips about lawyer videos by downloading our free book, The 8 Biggest Mistakes That Lawyers Make with Video or call us at (855) 624-9812.