Siegel & Coonerty, LLP
I get requests every day to follow someone I have never heard of on Twitter. I then scroll down to see how many followers they have and how many people they are following. Many of these people have followers ranging from 5000 all the way up to 75,000 followers.
Here’s my question: these people don’t know me, and I certainly don’t know them. When I tweet about attorney video, I am 100% certain that they will never read my Tweet.
The race to accumulate as many followers as possible and compete with the next person to see who can have the most followers, solely to claim the “prize” of saying you have the most followers in any particular field serves absolutely no purpose from an attorney marketing standpoint.
I strongly believe that if you are going to develop a regular following, you need to offer quality content and not seek to compete on quantity. The number of people following you has no bearing on your success.
Want to be popular? Go ahead and click that “follow” button. Just remember most of those people don’t want to know what you have to say nor do they care what you have to say. Focus instead on quality.