Siegel & Coonerty, LLP
If you weren’t familiar with Mike Koenigs and his green “Make it Go” button, you might think that he was a magician. He does something almost magical when talking about his service. He doesn’t talk about it at all until the very, very end of his presentation. Instead, he talks about the results he has achieved with people who have used his mass content distribution system. He shows you proof of what works.
Here’s what trafficgeyser does: you can upload a single video and have it distributed to 30 or more video sharing sites online. You can take the audio, strip it out of the video and send it to podcast land and to iTunes. Your video can be transcribed and then turned into a blog post and article for consumption on the net. The goal for using this service is for a mass distribution portal. Keep in mind, that you pay for each of these individual services.
Toward the end of Koenigs’ talk he gives you an invitation with a powerful call to action. He made an offer for the first 25 people who signed up at the break. What was the offer? A free Kodak Zi8 hi-definition video camera. Retail price, about $170. The offer was not what was so amazing. What was unbelievable was the frenzied rush to the back of the room to be one of the first 25 people to take advantage of his offer.
Actually, frenzied isn’t a good word. Instead, controlled hysteria is a better phrase. It looked the trading floor of the New York stock exchange in a crazy sell-off with buyers shouting out their demand to be in the first 25 people to place their order. People were holding their order forms high, waving them to the woman accepting them. Here’s the stunning thing; this was not for a product that was only a few dollars. It was for a product that cost $2,997!
In fact, people were begging him to take their $3,000. The sight was unbelievable. It was if they couldn’t give their money away fast enough. You may not realize this, but this wasn’t some infomercial that hypnotized suckers into taking out their credit cards at 2:00 a.m. to buy a dicer or slicer. These were really smart marketing people.
The presentation was entertaining; Koenigs was engaging, energetic, funny and incredibly knowledgeable. He ‘spoke my language’ and I agreed with everything he was talking about. I felt he was using my words when explaining that video helps you stand out from the crowd and distinguish yourself. I truly connected to his message. If you have a chance to hear him speak at a conference, you’ll leave enlightened and maybe even recognize that your wallet is lighter as a result of it.
I should point out that he has a competitor that is offered as a free service, known as tubemogul.com. this is a mass distribution channel that allows you to upload your video once and distributed to 10-15 video sharing sites, all for free. You can also track your statistics using tubemogul. This service does not offer transcription or distribution to podcasts or blogs or other value-added services that trafficgeyser provides to their paying clients.