When I started creating videos to market my law practice, I had no clue what I was doing. Nobody did. In fact, when I first started creating educational videos, there was nobody in the country who was doing what I was trying to do.
The problem was that I knew nothing about video.
I knew nothing about audio.
I knew nothing about lighting.
Nor was there anyone teaching how to create these little videos to market our law firms.
Fast forward eight years.
Last week, on Thursday, I settled a case for $1.6 million dollars.
What’s remarkable is how I got the case.
Here’s how it started…
A young woman was diagnosed with breast cancer, Stage IIIa.
Her older brother was upset that nobody had diagnosed her breast cancer earlier.
She claimed that she had made complaints to her gynecologist earlier.
Nobody recognized her cancer when they should have.
Her brother didn’t know a lawyer he could talk to.
Her brother didn’t know someone who knew an attorney who handled these cases.
Her brother went online and did a Google search.
What was he searching for?
Information about failure to diagnose breast cancer cases here in NY.
Want to know what he found?
Not one video.
Not two videos.
Not three videos, but lots and lots of my videos.
Want to know what my videos taught him?
First, I’ll tell you what my videos DIDN’T teach him.
Nothing about ME.
Nothing about where I went to school.
Nothing about my credentials and how long I’ve been in practice.
Instead, here’s what my videos did teach him…
What I look for to evaluate a valid failure to diagnose breast cancer case;
The key question I need to know in a failure to diagnose case;
It showed him, in a very compelling way, that I had information he needed more of.
That prompted him to call me.
That prompted him to start the conversation by saying “Mr. Oginski, I just saw your videos about breast cancer and my sister had the same problem. Can I ask you some questions?”
That call prompted his sister to watch some of my videos.
That prompted his sister to call me to ask some questions.
That prompted me to invite her into my office to do a thorough investigation into her possible case.
Turns out, she had a valid case.
Two and a half years later, I settled this case for $1.6 million dollars.
Ask every video company if any videos they created for attorneys have been able to achieve a similar result.
Then if the answer is “Yes,” ask them to prove it to you.
How many video companies can say they created an attorney video that generated a similar result? I don’t know of any.
By the way, I can prove it to you.
Incidentally, this result is highly atypical. Just because I have been able to achieve this result (multiple times) does not in any way imply that you can do this yourself or that I can help you do this.
However, if you want to learn the techniques that I personally use so you can use them in your simple little videos to market your law firm, then I encourage you to participate in one of my video marketing programs.
There’s a video program just waiting for you. But you need to hurry if you want to take advantage of my “I can’t wait till Spring is almost here” promotion.
To get started with one of my video marketing programs, just email me at Gerry@LawyersVideoStudio.com. In the subject line write “I want to get started creating video.” Then include your best phone number and we’ll chat about your video marketing strategy and how you want to achieve your video marketing goals.
P.S. Don’t forget to ask the other video companies to prove they have achieved similar results. I promise, they won’t be able to.