They Simply Don’t Learn; Big Marketing Company Creates Video for Attorneys Who Compete in Same Market

My daughter’s teddy bear hard at work in my office watching YouTube videos.

It’s astounding.

I was on YouTube today doing a search for New York personal injury attorneys.

I came across 3 different law firms in New York who are my competitors. They have new videos they just uploaded. I watched some of their videos. I was not impressed and here’s why:

  • Not because they compete with me.
  • Not because of who they are; they are actually excellent attorneys.
  • But because the content they created is virtually the same for all three of these competing law firms.

So here’s this big lawyer marketing company. You’d know them in a second if I were to mention their name. The topics that each of these competing NY personal injury law firms created were almost identical to each other! That to me is outrageous.

Didn’t these lawyers know that their competitors were creating video content with the same type of topics? More importantly, didn’t the big lawyer marketing company who was creating video for each of these competing law firms disclose the fact that they were creating videos for each of these law firms in Manhattan and that the topics are all the same?

I suspect not, given that they have now uploaded these videos with very similar topics.

I just don’t get it. Actually I do. That’s what happens when big marketing companies use the same topics and templates to create video content for anyone who signs up with them. That’s just bad marketing. It’s bad for business and it’s bad for relationships.

How are we different in the Lawyers Video Studio?


I go out of my way to help attorneys create content that is different. Different from your competitors. Different from your colleagues. Different topics. Different strategies. Different model of creating educational content that your viewers want and need.

I love being different and it shows.

Remember, here in the Lawyers Video Studio we are not just another video production company. Anybody can become a production company to create video. Anybody can come in to your office with a video camera and start shooting your video. We, on the other hand, are a video marketing company. That is something drastically different.

In the Lawyers Video Studio, I help you create video marketing systems that allow you to market your practice. Understanding the mindset of the viewer is the most critical component of creating your great video content. If you do not understand the mind of your viewer, and your video producer and video company do not understand this mindset, how then can you create great compelling video content that will convert a viewer into a caller?

If you simply want ego boosting videos that talk about ‘me, me, me’, then I strongly suggest you find a video production company to create your video, and there are a lot of them that do those types of videos.

If however you want to learn how to create video marketing systems for your law firm, then I encourage you to pick up the phone and call to learn how we can help. Leave a message for Kathleen at 1-800-320-4314 or by e-mail: We welcome your call.

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Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.

Greg Stokes
Stokes & Kopitsky, P.A.