“Ba Humbug…” There’s a Downside to Creating a Lot of Attorney Video to Market Your Law Firm

Attorney Gerry Oginski Milestone; 900 Original videos on YouTube

Attorney Gerry Oginski Milestone; 900 Original videos on YouTube

Merry Christmas to my friends who celebrate!

I’ll bet you never expected me to tell you that there is a downside to creating video.

I’ll bet you expected me to tell you that creating great educational attorney video is all roses and nothing but greatness. I will be the first to tell you that is not the case.

The downside to creating a lot of great video is the time needed to create all this video. The downside is taking the time to come up with terrific content that compels a viewer to recognize you have useful information that they want. The downside is finding the time to shoot your video and then begin the process of editing it. The downside to creating all this great video is optimizing it, publishing it, publicizing it  and promoting it.

One attorney that I created video for created a video that has generated over 34,000 views. It’s fair to say that this video has gone sort of viral. It doesn’t happen very often with an attorney video. This lawyer was actually upset that this video generated so many views. Want to know why?

As a result of this video he had to hire another receptionist to answer calls that were coming in directly from this particular video.

THE BIG PROBLEM…

The problem, according to him, was that these callers were from out of state and he could not help them. Instead, he had to refer these callers to attorneys in other states. That’s why he was upset.

I guess you could say there’s a downside to creating great attorney video!

THE UPSIDE

The upside is that you dominate your online video space and the consumers who are searching for information find you everywhere. The upside is that consumers who call asking for information tell you that nobody else provide such great information.

The reality is that there is no downside to creating lawyer video to market your law firm. In fact there’s only an upside.

If you don’t have the time necessary to create all this great video on your own, then you must find an experienced video marketing company that can create this content for you and do all the backend work so you don’t have to. This will free up your time to do what you love to do best, which is practicing law and helping your ideal clients.

NEED HELP GETTING INSPIRED?

NEED HELP GETTING YOUR VIDEO MARKETING UP AND RUNNING?

Call me. I can get you up and running. I can inspire you. I can motivate you. I can kick your butt into gear…

50+ videos in a one day video shoot. 100 videos in a 2 day video shoot, six months apart. Start to dominate your online video space. Let us deal with all the back-end video work so you don’t have to.

We make it simple, easy and fun. Call me at 516-487-8207 or by email at Gerry@LawyersVideoStudio.com. I look forward to helping you. Happy holidays and enough of this Ba Humbug nonsense. Get cracking and get started with your video marketing!

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One Response to “Ba Humbug…” There’s a Downside to Creating a Lot of Attorney Video to Market Your Law Firm

  • John Roberts says:

    And as you explained to us several years ago, another UPside is that as the lawyer puts together a meaningful video, the lawyer learns how to explain the topic more clearly to clients. There’s no way to go through the creative process without shedding the jargon I might otherwise have used to try to fill the client communications gap.

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins