“Ba Humbug…” There’s a Downside to Creating a Lot of Attorney Video to Market Your Law Firm

Attorney Gerry Oginski Milestone; 900 Original videos on YouTube

Attorney Gerry Oginski Milestone; 900 Original videos on YouTube

Merry Christmas to my friends who celebrate!

I’ll bet you never expected me to tell you that there is a downside to creating video.

I’ll bet you expected me to tell you that creating great educational attorney video is all roses and nothing but greatness. I will be the first to tell you that is not the case.

The downside to creating a lot of great video is the time needed to create all this video. The downside is taking the time to come up with terrific content that compels a viewer to recognize you have useful information that they want. The downside is finding the time to shoot your video and then begin the process of editing it. The downside to creating all this great video is optimizing it, publishing it, publicizing it  and promoting it.

One attorney that I created video for created a video that has generated over 34,000 views. It’s fair to say that this video has gone sort of viral. It doesn’t happen very often with an attorney video. This lawyer was actually upset that this video generated so many views. Want to know why?

As a result of this video he had to hire another receptionist to answer calls that were coming in directly from this particular video.

THE BIG PROBLEM…

The problem, according to him, was that these callers were from out of state and he could not help them. Instead, he had to refer these callers to attorneys in other states. That’s why he was upset.

I guess you could say there’s a downside to creating great attorney video!

THE UPSIDE

The upside is that you dominate your online video space and the consumers who are searching for information find you everywhere. The upside is that consumers who call asking for information tell you that nobody else provide such great information.

The reality is that there is no downside to creating lawyer video to market your law firm. In fact there’s only an upside.

If you don’t have the time necessary to create all this great video on your own, then you must find an experienced video marketing company that can create this content for you and do all the backend work so you don’t have to. This will free up your time to do what you love to do best, which is practicing law and helping your ideal clients.

NEED HELP GETTING INSPIRED?

NEED HELP GETTING YOUR VIDEO MARKETING UP AND RUNNING?

Call me. I can get you up and running. I can inspire you. I can motivate you. I can kick your butt into gear…

50+ videos in a one day video shoot. 100 videos in a 2 day video shoot, six months apart. Start to dominate your online video space. Let us deal with all the back-end video work so you don’t have to.

We make it simple, easy and fun. Call me at 516-487-8207 or by email at Gerry@LawyersVideoStudio.com. I look forward to helping you. Happy holidays and enough of this Ba Humbug nonsense. Get cracking and get started with your video marketing!

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One Response to “Ba Humbug…” There’s a Downside to Creating a Lot of Attorney Video to Market Your Law Firm

  • John Roberts says:

    And as you explained to us several years ago, another UPside is that as the lawyer puts together a meaningful video, the lawyer learns how to explain the topic more clearly to clients. There’s no way to go through the creative process without shedding the jargon I might otherwise have used to try to fill the client communications gap.

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Testimonials

Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA