The difference between a show and a story

Here’s a great simple post by internet blogger Seth Godin. It’s a short but important story for all lawyers looking to create video to attract potential clients to their office.

“The Super Bowl hype is blissfully long gone, and lazy media outlets can no longer reprint press releases and dissect multi-million dollar wastes of time and money.

The lesson of these ads is simple. Putting on a show is expensive, time-consuming and quite fun. And it rarely works.

The Gatorade commercial, or the guy clipping his toenails or someone throwing a rock through a vending machine… it’s all show biz, it’s not marketing.”

Go to Seth Godin’s blog here to read the full post.

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During the videotaping, you would stop and correct us when we needed correcting. During the videotaping, you let us go along on topics that you felt were interesting that may not be direct to the point but would capture our audience. When we were shy a topic, you threw one out at us. When we needed to be given direction, you gave us that direction. I can only say to anybody who’s considering Gerry Oginski for this process, that there should be no one else that you should consider.

Andrew Siegel
Siegel & Coonerty, LLP