The difference between a show and a story

Here’s a great simple post by internet blogger Seth Godin. It’s a short but important story for all lawyers looking to create video to attract potential clients to their office.

“The Super Bowl hype is blissfully long gone, and lazy media outlets can no longer reprint press releases and dissect multi-million dollar wastes of time and money.

The lesson of these ads is simple. Putting on a show is expensive, time-consuming and quite fun. And it rarely works.

The Gatorade commercial, or the guy clipping his toenails or someone throwing a rock through a vending machine… it’s all show biz, it’s not marketing.”

Go to Seth Godin’s blog here to read the full post.

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Testimonials

Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.

Greg Stokes
Stokes & Kopitsky, P.A.